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Long Tail Keyword: Definition & SEO

Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Long tail keywords are used for search optimization. In this lesson, we will discuss what long tail keywords are and how they gain quality traffic, have less competition, and how it is important to use relevant long tail keywords.

Long Tail Keywords

Long tail keywords are specific keywords that consist of three or more words. Long tail keywords are used for search engine optimization (SEO). SEO allows a company's website to rank higher when a search is performed in a search engine, such as Google or Yahoo. Long tail keywords are a helpful tool to use, when a company wants a particular part of their website targeted on a search engine. An example of a long tail keyword would be if a shoe company used ''Black sneaker with gray stripes.'' The company used keywords for a specific type of sneaker they sell, and it will help the sneaker become more visible to consumers.

Gain Quality Traffic

In a perfect world, every customer that visits your website would purchase products from your website. Unfortunately, this is not possible, but with the use of long tail keywords, it does make it more probable that a customer will purchase the product they are searching for. It is essential to determine what the user intent is when utilizing SEO. User intent is the goal of the user when using keywords to search for an item.

You can gain quality traffic by using relevant long tail keywords that will draw people in who will buy your product. When a person uses a regular keyword, they may not purchase a product because they could simply be browsing with no intention of looking for a specific item. A regular keyword is only one keyword, and it is not very specific to what the user wants. Long tail keywords may cut down on the amount of traffic, but there is a higher percentage of people visiting and purchasing a product. Long tail keywords consist of a few words or phrases that will attract the customers that know exactly what they want to buy. Those people are more likely to spend money.

Imagine you want to purchase a specific type of sweatshirt. You saw it in a store but couldn't remember what company sold it. You search ''sweatshirt'' at first, but too many websites appear for you to easily find the sweatshirt you saw. You decide to use a long tail keyword and search ''Blue zipper sweatshirt gray hood.'' You are automatically brought to the sweatshirt you were looking for and purchase the item. This example shows how effective long tail keywords are at helping to increase purchasing.

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