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Long Tail Keyword: Tools & Research

Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Long tail keywords may be difficult to create, but there are tools to help you. In this lesson, we will discuss the different research tools to help generate long tail keywords, and how to use them.

What is a Long Tail Keyword

Do you have trouble getting customers to find your website in search engines? Not seeing the sales you wanted to? You might try using long-tail keywords to help. A long tail keyword is usually between 3 to 5 keywords used by customers looking for a very specific item in a search engine.

Long tail keywords are beneficial for companies because they allow them to have specific items rank high in a search engine list.

Although long tail keywords may decrease the amount of web traffic a site will have, as the general searcher won't think to use so many specific words, conversion rates increase. A conversion means a customer does what you want them to, whether that be buying a product, signing a petition, or subscribing to a newsletter. More of your target market will utilize long tail keywords. Compare it to searching for 'tractors' versus searching for 'Compact Tractor Snow Pusher'. The latter keyword is more likely going to be a search from a customer ready to buy.

For a company that needs help developing long tail keywords, there are tools available to help them create the most efficient ones.

Tools

There are plenty of different websites available to help a company create long tail keywords. It is beneficial to utilize various long tail research tools to help achieve different types of long tail variations. If you have a limited budget, fear not, there are tools that are free of charge. The following tools are some of the most popular websites to use:

Word Stream- This site offers a free long tail keyword tool that helps give a company efficient phrases to use. They also provide a program called Keyword Search Suite, which helps a company find the most used long-tail keywords from different search campaigns. They also offer a pay-per-click (PPC) option, which is when a company pays for each person that clicks on their Adwords.

Hittail- This company offers a free 21 days to test out the program. Once you sign up and link your website, it will grab all the keywords that help draw customers to your website. Hittail's dashboard will show a list of different types of long tail keywords. It will create brand new keywords; it will also use some of the keywords you may utilize on your website.

Google Suggest- Google Suggest is a way for companies with a small budget to receive keywords for free. The company can type a keyword into the Google search, and they will have some long tail keywords that Google suggests. This helps generate long tail keywords without the company having to spend money. The disadvantage is that there are no analytic tools to determine how effective the long tail keywords will be.

Keyword Generated, Now What?

Now that you have your long tail keywords generated, it is time to put them to use. In order for your keyword to be relevant to your site, it must appear in your site. You may want to use them as the main title on one of your web pages. The main title will be the first thing a search engine scans.

You may also want to use a meta tag , which is a description of your web page that only search engines can view. You could use the meta tag to input long tail keywords for users to find links, blogs, headers, or any part of your website you wish to showcase. You may want to sprinkle keywords throughout your site to get more visibility.

You should use the long tail keywords in the various headers and subheaders on your page. For instance, you could use the long tail keyword ''Social Media's Effect in the Marketing World'' as the title of a blog to attract customers to your blog about social media. Then you could have 'Effect in the Marketing World as a subheader somewhere in the article. You can also use keywords as your product names on your web page to bring customers directly to a particular product.

Be careful not to sacrifice good content for the benefit of using keywords and increasing your search engine optimization. The average reader should not feel like you are advertising to them or speaking unnaturally.

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