Making a Commercial Lesson Plan

Instructor: Tammy Galloway

Tammy teaches business courses at the post-secondary and secondary level and has a master's of business administration in finance.

This lesson explores the creation of a commercial. Students will participate in analyzing three short commercials and discussing the elements of commercials. They will then utilize what they learned by working in small groups to create an effective commercial.

Learning Objectives

After this lesson, students will be able to:

  • Analyze commercials
  • Define and describe the elements of commercials
  • Create an effective commercial

Length

60 - 90 minutes

Curriculum Standards

  • CCSS.ELA-LITERACY.W.11-12.2.A

Introduce a topic; organize complex ideas, concepts, and information so that each new element builds on that which precedes it to create a unified whole; include formatting (e.g., headings), graphics (e.g., figures, tables), and multimedia when useful to aiding comprehension.

CCSS.ELA-LITERACY.W.11-12.2.B

Develop the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience's knowledge of the topic.

CCSS.ELA-LITERACY.W.11-12.2.C

Use appropriate and varied transitions and syntax to link the major sections of the text, create cohesion, and clarify the relationships among complex ideas and concepts.

Materials

  • Personal devices with internet access
  • Video editing technology
  • Computer with internet access and projector capabilities
  • Three short popular commercials
  • Paper and pens

Instructions

  • Start by asking students to discuss their favorite commercial.
  • Now explain to students that this lesson explores making a commercial advertisement.
  • Play the first short popular commercial, then ask the class to discuss the pluses and challenges of this commercial.
  • Now pair students, distribute a piece of paper and pen to each, play the second short commercial and require pairs to answer the following:
    • Was this commercial effective? Why or why not?
    • What was the most interesting aspect of this commercial? Explain.
    • Identify aspects of this commercial that were not impactful and discuss why you feel this way.
  • Reconvene the class and ask each pair to share their analysis.
  • Next, play the last commercial and lead the class in a thorough, constructive discussion about the commercial. Prompts could include:
    • What audience was the commercial targeting?
    • What was the commercial attempting to convey?
    • What would you do differently to increase the effectiveness of this commercial?
  • Afterwards, share the following elements of a television commercial and describe each:
    • Target market
    • Message purpose: informative or persuasive
    • Storyline
    • Visually appealing
    • Engaging
  • Allow students to discuss each element with their shoulder partner and bring forth additional insight and comments.

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