Managing a Professional Social Media Feed

Lesson Transcript
Instructor: Yuanxin (Amy) Yang Alcocer

Amy has a master's degree in secondary education and has been teaching math for over 9 years. Amy has worked with students at all levels from those with special needs to those that are gifted.

Companies and business professionals rely on a well-managed social media presence to connect with customers. Dive into the basics of maintaining a professional social media feed, including what to post, handling long-form articles, and privacy concerns with popular platforms. Updated: 01/21/2022

Your Professional Social Media Feed

A social media account is an account that lets you post almost whatever you want for other users to see and share. Many social media accounts do have privacy settings that let you control who sees your posts. Many people have separate social media accounts, one for personal and another for professional motives. And sometimes they have even more than two accounts, depending on their interests. Today, more and more people rely on the Internet and newsfeeds, such as social media feeds, to find news and information.

In this lesson, you'll learn how you can successfully manage your professional social media account or feed to help you succeed. When you see the word feed, think of it as the posts you make on your accounts. A tweet on Twitter is part of your feed. Pictures on Instagram are part of your feed.

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  • 0:03 Your Professional…
  • 0:50 What to Post
  • 2:00 Long-Form Articles
  • 2:57 LinkedIn & Facebook
  • 3:55 Lesson Summary
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What to Post

First and foremost, let's talk about what you should post on your professional social media feeds. You should post things of interest to the industry you are involved in. For example, if you worked as an accountant, then you should post about new developments in the world of accounting. If you learned that the IRS rules have changed, then you can post about that.

By posting about industry-specific matters, you show your knowledge as a professional in that field. Don't post personal thoughts or rants. If you're upset at your mom, your professional social media account is not the place to discuss that. Other than industry news, you should post about a variety of topics, including:

  • Concerns about the industry
  • Leadership thoughts
  • Industry events
  • Your professional mission and values

Your professional mission and values can include a little bit about who you are as a person as it relates to your industry. For example, perhaps you feel that the traditional accounting methods are too hard for the average person to understand. Well, you can post about that and you can post about how you are personally helping to make accounting accessible to everyone. Your followers will not only learn a bit about you but also appreciate you for your unique contribution.

Long-Form Articles

If you have a website or blog, you should also post about that whenever you add something to it. This is where posting long-form articles is important. A long-form article is one that is several thousand words long. In other words, it's not a short tweet on Twitter. It's a well-researched piece of writing that presents useful information in a thorough manner. Long-form articles are also a good place to state your professional opinions as they relate to the topic you are writing about.

Long-form is important because search engines like it and thus will help you get noticed. Also, by linking to your long-form articles, you are again building trust in you as a professional. Anybody can post articles from others, but not everybody can write one as a professional. In addition to highlighting your own posts, it's also important to highlight posts by other professionals in the industry. This is good for networking and to show that you are connected with those professionals that are known in the industry.

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