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Market Segmentation Lesson Plan

Instructor: Artem Cheprasov

Artem has a doctor of veterinary medicine degree.

This lesson plan will help your students learn about market segmentation. They will watch two informative video lessons, engage in several small marketing activities and conclude by creating and presenting a unique marketing plan that focuses on proper market segmentation.

Learning Objectives

Using this lesson plan's videos and numerous activities, your students should be able to:

  • Define market segment and market segmentation
  • Understand the importance of market segmentation
  • Apply the principles of market segmentation to example scenarios

Length

60 - 120 minutes without the activity and extension

Curriculum Standards

  • CCSS.ELA-LITERACY.W.9-10.5

Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience. (Editing for conventions should demonstrate command of Language standards 1-3 up to and including grades 9-10 here.)

  • CCSS.ELA-LITERACY.W.9-10.7

Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.

  • CCSS.ELA-LITERACY.W.9-10.4

Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. (Grade-specific expectations for writing types are defined in standards 1-3 above.)

Instructions

Warm Up

Warm-up the class with this question:

  • How would you divide up the U.S. population if you wanted to market a product or service to them? Based on what criteria or characteristics?

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