Marketing Activities for High School Students

Instructor: Sharon Linde
Getting high school students interested in learning is a challenge for any teacher. Those who teach business classes, such as marketing, have an especially dry subject. Read on to learn about some engaging marketing activities to use in high school classrooms.

What Is Marketing?

High school teachers understand that engaging students is top priority. Those who teach marketing, a business course focusing on producing, promoting or selling items, should use activities to make real-world connections visible to students. Marketing teachers want their students to understand the principles of the subject matter and often teach what are called the 4P's of marketing: product, promotion, price and place. How can they create activities that highlight and use these important ideas? Let's take a peek at how Mr. Cash, a marketing teacher, uses creative marketing activities in his classroom.

Marketing Activities

Mr. Cash wants his marketing lessons to be active and engaging. More importantly, though, he knows the activities need to be relevant to the curriculum. When teaching a business course like marketing, Mr. Cash stays up to date on the latest trends affecting businesses. Using the 4P's as a guide, he creates quality units with rich activities and integrates them into learning.


Developing a unit on production and product planning is a great place to start embedding marketing activities for students. Mr. Smith teaches his students about product life cycles and shows them ways to manage them. They also investigate product branding and customer recognition of products and how both aspects fit into production. Once Mr. Cash is sure his students understand the ins and outs of production, he plans an activity the students can participate in to show their skills. Students create a new product, plan their development, take a look at price points and consumer awareness and apply their knowledge of product life cycles. The class decides to create a new type of sports drink that won't spill. Pretty clever, right?


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