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Marketing Career Opportunities

Instructor: Kat Kadian-Baumeyer

Kat has a Master of Science in Organizational Leadership and Management and teaches Business courses.

Behind every glossy magazine ad and catchy television commercial jingle, there's a marketer working hard to grab your attention. Learn more about this lucrative career field and the wide range of jobs available.

What Is Marketing?

Have you ever wondered how a simple jingle you heard on the radio stays in your mind for days? Well, you can thank a marketer for that. Marketers are paid to come up with catchy, attention-grabbing ad campaigns that make people want to buy products.

Marketing is all about developing a product, pricing it right, and promoting it to make a sale. Of course, there is more to it than just making a product and selling it. Marketers have to be talented and creative in crafting marketing campaigns that get people excited about a product. And not all marketers do the same thing.

There are many different types of marketing.

Marketing Career Opportunities

There are many different career paths within marketing. Most require a four-year degree in marketing, public relations, or even communications from an accredited university. You'll also find plenty of English and journalism majors in the field, as well people with other humanities and fine arts majors. The degree matters, but high creativity and a desire to work with new products are even more important.

The industry is roughly divided in two: the client-oriented side and the agency-oriented side. Let's explore both in a little more depth.

Clients Call the Shots

In a client-oriented position, the marketer works directly with a client on one product or may even work in the marketing department of a company. These positions include:

  • Marketing director
  • Marketing executive
  • Marketing coordinator
  • Product manager

Marketing executive is probably the most social job in this group. Also called the marketing manager, this person is often the first one to meet a new client. It is the marketing executive's job to listen to the client's desires and goals, work with a team of people to put together a strategic marketing plan, and then present that plan to the client. If you are the outgoing type who enjoys working with people, traveling, and working on several things at once, this may be a great job for you.

A marketing coordinator does many of the same things as the marketing executive, but the role is usually less social. This person is a little more behind-the-scenes, planning and organizing marketing plans and working on ad campaigns and presentations, all under the direction of a marketing executive. This is usually an entry-level position for a person coming fresh out of college.

If you enjoy coming up with ideas and developing products, you might really like being a product manager. The product manager thinks up new products or services, works with product development to create them, and then works with the marketing department to get the word out. It's a job that requires a high level of creativity and strategic planning skills.

Agency Options

On the agency side of things, most roles are located within an advertising agency, public relations firm, or market research firm. These groups work with many clients and on many different brands. It's exciting because there will be new and different challenges all the time.

Here are a few agency positions:

  • Marketing manager
  • Market researcher
  • Public relations

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