Marketing Efforts: Definition, Examples & Types

Instructor: Tara Schofield
Companies must be effective when selecting ways to promote their products and services. Time, money, resources, and expectations impact the way companies market. Learn different ways companies can market their items.

What are Marketing Efforts

Marketing efforts are the resources a company dedicates to promoting its products and services. Through marketing activities, a company can create demand and interest in its items and gain greater visibility with potential customers.

Types of Marketing Efforts

There are many effective ways to implement marketing plans. Some common and successful marketing efforts include:

  • Social media: With the popularity of sites like Facebook, Twitter, Instagram, and Pinterest, social media is an immediate and inexpensive way to connect with your audience. Let's imagine you are selling accessories for luxury cars. By targeting consumers who purchase and drive luxury cars, you can build a following of target buyers that are your ideal audience. Once you have a connection to these shoppers, you can educate them about your products and encourage them to make a purchase.
  • Television and radio ads: Running ads can help you show your products quickly and easily to a large audience. You can also target your ads to run on stations that appeal to your audience. For instance, if you sell clothes and makeup to 18-25-year-old females, you can place your ad on television stations that have young women as their target market. This helps you reach the women who are most likely to purchase your products.
  • Google and online ads: By placing ads online, you can reach people who use their computer or phones to find information. For instance, you can place a Google ad for your luxury car accessories and define the potential buyers you want to reach. When those people look for something on Google, your ad may pop up and build interest for your car accessories.

Examples of Marketing Efforts

When planning marketing efforts, you will want to have a multi-faceted plan. You cannot expect to reach everyone by doing only one or two activities. Your efforts should be focused on using several methods to reach your audience.

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