Marketing Projects for High School Students

Instructor: David Wood

David has taught Honors Physics, AP Physics, IB Physics and general science courses. He has a Masters in Education, and a Bachelors in Physics.

Marketing as a topic has great potential for your students to engage in fun projects and activities. Why not try these ideas for high school marketing projects in your classroom?

Marketing Projects for High School

No matter what you think about consumerist culture in the modern Western world, it is hard to avoid the fact that marketing is everywhere. We are surrounded by advertisements every day, so understanding marketing is particularly valuable, whether or not your students intend to pursue a career in it. One of the best ways to teach about marketing is hands-on through projects. What follows is a series of possible marketing projects you could use to teach the topic to high school students.

Business Project

Perhaps the most common and enjoyable marketing project is for students to work in groups to market a product themselves. This project is really a wider business project that focuses heavily on marketing. Have students come up with a product to sell. That product could be anything from lemonade (reflecting the proverbial lemonade stand), to a new kind of hair clip invented by your students.

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