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Matching Personal Brand to Compatible Companies

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  • 0:03 Your Personal Brand
  • 0:55 Researching Compatible…
  • 2:05 Selling Yourself
  • 3:25 Another Example
  • 4:40 Lesson Summary
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Lesson Transcript
Instructor: Yuanxin (Amy) Yang Alcocer

Amy has a master's degree in secondary education and has taught math at a public charter high school.

When your personal brand is consistent with your ideal company's mission and values, you will be a better match for them. Learn what you can do align your personal brand with the company's statements.

Your Personal Brand

Your personal brand is the image that you portray to others, especially when it comes to finding a job. For example, your personal brand is what you talk about when a potential employer asks you about the kind of person you are and what strengths and weaknesses you have. It encompasses the goals and values that you hold. Your personal brand also drives the actions you take as you work towards your goals. Most of the time, companies appreciate and value those employees who have a personal brand that aligns with the company's mission and values. As you look for your perfect job, you are actually looking for a company that has a mission that matches your personal brand.

Let's take a look at this process now as we follow Sarah in her job search. Sarah's personal brand is that she cares about others and feels that customer service is the best way to interact with others.

Researching Compatible Companies

The first step for Sarah is to research companies that have job openings she is interested in to see if their values match her personal brand. Sarah looks at each company's mission and values. If they don't match her personal brand, she moves on to look at another company. The kind of company that works for Sarah is the one that also upholds good old-fashioned customer service and values. This may not be an innovative or cutting-edge company; it will likely be a company that has a long track record with a loyal following. It's also a company that cares about its employees just as much as its customers. Because for Sarah, employees are just as important as customers, the company needs good employees to succeed. These values of the company need to align with Sarah's for the match to be a good one.

After researching a while, she ends up with this list of companies with values similar to hers. Each of these companies prides themselves on good old-fashioned customer service and providing a personal touch in interactions with customers. Sarah decides to apply to openings at each of these companies.

Selling Yourself

After pinpointing the companies that would be a good match for your personal brand, you can sell yourself to them during an interview.

Now that Sarah has identified her ideal companies to work for, she can now sell herself at her interview. To do this, she highlights the values that her personal brand. She explains how these align with the mission and values of the company. Personal application is made, and she explains how she fits in just right. Because her personal brand matches the mission and values of the company, together Sarah and the company can create a synergy that will make her work for the company more productive. This will in turn help the company become more profitable. Happy employees usually lead to more successful businesses.

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