Mobile Ads: Types & Usage

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  • 0:00 What Are Mobile Ads?
  • 0:45 Message-Based Mobile Ads
  • 2:20 Other Common Mobile Ads
  • 3:35 Lesson Summary
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Lesson Transcript
Instructor: Danielle Reed

Danielle works in digital marketing and advertising. She holds a bachelor's degree in English and an MBA.

In this lesson, we will explore various types of mobile ads and how each should be used. The lesson will include examples of each type of ad mentioned. You can also determine the right ad type to use for your company.

What Are Mobile Ads?

When you login to your Facebook page on your phone, don't you love it when you see sales that are just what you are looking for? From getting in on deals at your favorite online stores or learning about a product that you didn't know existed, ads online are getting better and better. Sometimes, they don't even look like ads. Whether you realize it or not, you see at least 5000 ads per day. Many of these ads you see are on your phone. This lesson will focus on the types of mobile advertising you likely see each day. Mobile advertising is a type of ad that appears on devices you carry with you, like smart phones and tablets. In this lesson, we will also discuss which types of mobile ads are best for your company's marketing goals.

Message-Based Mobile Ads

There are several types of advertisements that a company can use to grab a person's attention. The most popular types of mobile ads are SMS, MMS, mobile web ads, and mobile application ads. Your company can choose any of the following depending on your marketing goals.

SMS mobile ads use text messages to reach potential customers. You've gotten these texts before -- Chipotle reminding you of today's special or Barnes and Noble talking about a Father's Day sale. The most commonly-used mobile technology is text messaging so you have the opportunity to reach thousands of people with your special offers. This is great for reaching people that are on the go and those that may not use the internet on a regular basis. Your company may want to use SMS mobile ads if you want to reach potential customers in a specific demographic. SMS is immediate and has the potential to reach thousands.

MMS mobile ads use multimedia messages with images, sound, or video for reaching potential customers. The recipient gets a message sent to their phone but gets an experience that looks like a commercial. There is a downside to this type of message, which is it could cost your customer money to receive the message. To get an MMS, a consumer has to opt in to follow your company. Typically, you opt in by texting a phone number or signing up online. You can entice a consumer by giving them a special offer for signing up for messages. Your company may want to use MMS if you regularly extend discounts and offers to bring users to your website or physical location. It is an instant type of advertising which works well with limited-time offers.

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