Mobile Marketing: Definition & Examples

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  • 0:02 What Is Mobile Marketing?
  • 1:05 Short Message Service (SMS)
  • 1:42 QR Codes
  • 2:24 Push Notifications
  • 3:08 Lesson Summary
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Lesson Transcript
Instructor: Beth Loy

Dr. Loy has a Ph.D. in Resource Economics; master's degrees in economics, human resources, and safety; and has taught masters and doctorate level courses in statistics, research methods, economics, and management.

This lesson will define mobile marketing. Different types of mobile marketing, including SMS, QR codes, and push notifications will be reviewed. See how it is used and why it is important.

What Is Mobile Marketing?

Think about when you are without your smartphone. Is it hard to come up with one? It seems we're rarely without our smartphones these days. They're just a part of how we live our lives. We are linked not by roads or sidewalks but by signals. And, if you have a signal, you have a relationship with a marketer.

Mobile marketing involves marketing messages, reviews, price comparisons, advertisements, videos, and other content delivered to or with personal mobile devices. These devices include cell phones, smartphones, watches, glasses, tablets, and other cutting edge mobile devices. Let's dive into mobile marketing and look at the ways we can use it to market our goods and services.

Mobile marketing is a new field. It's one that can engage a consumer at any time of the day, regardless of location. And, these are customers of all ages, incomes, and interests. Now that most of us are attached to our mobile devices, marketers can reach us as easily as our family can. Let's look at the different types of Internet marketing and how they are used.

Short Message Service (SMS)

First, there is short message service (or SMS). This is marketing by short message service, or texting. Some companies use it for special occasions, like sales or holiday specials. Others just let you know when your order is ready. The key with texting is to not wear out your welcome. It's important that you don't bother the customer with useless information. It won't take long for a customer to opt-out of your notifications.

For example, if you sell birthday cakes, it would be helpful to log the birthdays of your customers and their friends and family. Then, you can send text reminders of birthdays while still marketing your cake business.

QR Codes

QR codes are quick response codes that can be read by an app or a QR reader. They are easily generated with software and can be used sparingly or with every product or service you sell. You can use them in store displays, magazines, and newspapers. QR codes take up very little space but can transmit a lot of data. You can program product, service, contact, event, social network, and coupon details.

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