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Newsletter Lesson Plan

Instructor: Tammy Galloway

Tammy teaches business courses at the post-secondary and secondary level and has a master's of business administration in finance.

In this lesson, students will explore why organizations use newsletters and learn about five important aspects of writing a newsletter. They will also participate in an activity to create a newsletter.

Learning Objectives

After this lesson, students will be able to:

  • discuss the purpose and benefits of a newsletter
  • identify the components of a newsletter
  • construct an electronic newsletter

Length

1-2 hours

Curriculum Standards

  • CCSS.ELA-LITERACY.W.11-12.2.A

Introduce a topic; organize complex ideas, concepts, and information so that each new element builds on that which precedes it to create a unified whole; include formatting (e.g., headings), graphics (e.g., figures, tables), and multimedia when useful to aiding comprehension.

CCSS.ELA-LITERACY.W.11-12.2.B

Develop the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience's knowledge of the topic.

CCSS.ELA-LITERACY.W.11-12.2.C

Use appropriate and varied transitions and syntax to link the major sections of the text, create cohesion, and clarify the relationships among complex ideas and concepts.

Materials

  • Computers with word processing software
  • Sample newsletter
  • Internet connectivity
  • Printer
  • Paper
  • Pens

Instructions

  • Ask students if they have read a newsletter. If so, require them to explain what type of newsletter they read and the purpose of the newsletter.
  • Allow students to share their responses.
  • Explain that a newsletter represents a consolidated report of information written for an organization, business or entity.
  • Pair students and ask them to identify the benefits of a newsletter.
  • Allow pairs to share their responses.
  • Now explain newsletters can be distributed by:
    • Print
    • Electronically
  • Using the same pairs, require students to discuss which target market would prefer each type of distribution. Why?
  • Next showcase the following components of a successful newsletter through the sample:
    • Powerful headline
    • Eye-catching design and graphics
    • Relevant content
    • Conversational tone
    • Accurate grammar
  • Ask students to discuss the importance of each.
  • Then discuss career-related jobs associated with each component of the newsletter such as:
    • Journalist - powerful headline, conversational tone and relevant content
    • Editor - accurate grammar
    • Graphic designer - eye-catching design and graphics
  • Afterwards, ask students which career appears most interesting and why?

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