Normative Organization: Definition & Overview

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  • 0:01 Types of Organizations
  • 1:32 What Is a Normative…
  • 2:58 Advantages
  • 3:37 Lesson Summary
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Lesson Transcript
Instructor: Yolanda Williams

Yolanda has taught college Psychology and Ethics, and has a doctorate of philosophy in counselor education and supervision.

A normative organization is one of three types of formal organizations. Learn about the three types of formal organizations, the definition and advantages of normative organizations, and more.

Types of Organizations

Formal organizations have a significant influence on all aspects of modern life. Formal organizations are large, secondary groups that are specifically structured in a manner that allows for goals to be achieved in ways that are most efficient. Formal organizations bring together the right people, the right resources, and the right technology that are necessary to achieve goals efficiently. We are surrounded by formal organizations everywhere we go. Hospitals, museums, the military, and the U.S. government are all examples of formal organizations.

There are three types of formal organizations:

  • Coercive organizations: These organizations have a large majority of involuntary membership. Members are strictly controlled by means of force and have to follow strict rules. An example is a prison.
  • Utilitarian organizations: Also called remunerative organizations, people in these organizations are paid or receive some other kind of benefit as a result of belonging to the organization. The place where you work and receive wages is an example.
  • Normative organizations: These organizations have a large voluntary membership. Individuals join these groups in order to pursue some shared goal that they believe is morally worthwhile. An example of this includes a group of Red Cross volunteers.

For the rest of this lesson, we will focus on normative organizations.

What Is a Normative Organization?

Parents, Families, and Friends of Lesbians and Gays (PFLAG) is an example of a normative organization. Normative organizations are those that people join as a means to promote some important social issue or cause. Normative organizations do not offer any monetary reward or benefits. People get involved with normative organizations because they identify with or admire the organization's work and goals. Because membership in a normative organization is completely voluntary, normative organizations are also referred to as voluntary organizations.

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