Objectives of Business Education Programs

Lesson Transcript
Instructor: Deborah Schell

Deborah teaches college Accounting and has a master's degree in Educational Technology and holds certifications as a CIA, CISA, CFSA, and CPA, CA.

Every day, each one of us interacts with the business world in some way. In this lesson, you will learn about the objectives of business education programs. Updated: 08/26/2021

What Is Business Education?

Let's meet Ms. Wise, who is the president of a small college. The current faculty has recognized the need to establish a business education program for its students, but Ms. Wise isn't sure what courses to offer and how the program should be structured. Let's see if we can help Ms. Wise with this problem.

A business education program involves training students in topics relevant to the business world such as accounting and marketing. However, in the 21st century, it also involves training students in softer skills such as leadership. With the increase of globalization, most companies now face competition from around the world and not just from other businesses in their own communities.

Globalization is the process of creating a global economy where goods, services, and workers flow freely across country borders. Today's students must be equipped to handle the changes introduced by participating in a global marketplace. In addition, consumers encounter business activity on a daily basis whether they're shopping for groceries, going to the bank, working at their jobs, or planning a vacation. Business education programs need to prepare students for these interactions. Let's examine some objectives that a business education program should address.

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Work-Based Learning in Business Education

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:04 What Is Business Education?
  • 1:19 Objectives
  • 3:33 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Speed Speed


In addition to academic subjects, it's important for students to gain experience with skills such as leadership and communication. Let's have a look at some things that Ms. Wise may want to build into her school's business education program.

A business education program must provide students with information about all aspects of business. For example, a program should include courses in accounting, marketing, finance, and management. There's also an expectation that businesspeople should act ethically and, therefore, schools should include business ethics as part of the curriculum.

Almost all businesses participate in the global economy in some way, and Ms. Wise should ensure that the program includes courses in international business. For example, students could learn how an understanding of cultural differences could make or break a business deal. Students also need to consider how factors such as different currency values and cultural practices impact a business' ability to operate successfully.

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it now
Create an account to start this course today
Used by over 30 million students worldwide
Create an account