Objectives of Business Education Programs

Instructor: Deborah Schell

Deborah teaches college Accounting and has a master's degree in Educational Technology.

Every day, each one of us interacts with the business world in some way. In this lesson, you will learn about the objectives of business education programs.

What Is Business Education?

Let's meet Ms. Wise, who is the president of a small college. The current faculty has recognized the need to establish a business education program for its students, but Ms. Wise isn't sure what courses to offer and how the program should be structured. Let's see if we can help Ms. Wise with this problem.

A business education program involves training students in topics relevant to the business world such as accounting and marketing. However, in the 21st century, it also involves training students in the softer skills such as leadership. With the increase of globalization, most companies now face competition from around the world and not just from other businesses in their own communities.

Globalization is the process of creating a global economy where goods, services and workers flow freely across country borders. Today's students must be equipped to handle the changes introduced by participating in a global marketplace. In addition, consumers encounter business activity on a daily basis whether they are shopping for groceries, going to the bank, working at their jobs or planning a vacation. Business education programs need to prepare students for these interactions. Let's examine some objectives that a business education program should address.

Objectives of a Business Education Program

In addition to academic subjects, it is important for students to gain experience with skills such as leadership and communication. Let's have a look at some things that Ms. Wise may want to build into her school's business education program.

Business Courses

A business education program must provide students with information about all aspects of business. For example, a program should include courses in accounting, marketing, finance and management. There is also an expectation that businesspeople should act ethically, and therefore, schools should include business ethics as part of the curriculum.

Almost all businesses participate in the global economy in some way, and Ms. Wise should ensure that the program includes courses in international business. For example, students could learn how an understanding of cultural differences could make or break a business deal. Students also need to consider how factors such as different currency values and cultural practices impact a business' ability to operate successfully.

Training in Soft Skills

In addition to taking course work, schools should also aim to educate students in soft skills or those traits that help us interact with others. Examples of soft skills include leadership skills, communication skills, being a team player and the ability to adapt to change. Ms. Wise could ensure that both written and oral presentations are part of each course to allow students the opportunity to practice these skills. In addition, schools could provide students with opportunities both within and outside of the classroom to develop their leadership skills. Examples could include participating in clubs and student government, and leading class discussions on a particular topic.

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