Personal Brand: Recognizing Your Strengths & Weaknesses

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  • 0:03 Personal Brand
  • 0:47 Assessing Strengths &…
  • 2:11 Branding with Strengths
  • 3:41 Lesson Summary
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Lesson Transcript
Instructor: Natalie Boyd

Natalie is a teacher and holds an MA in English Education and is in progress on her PhD in psychology.

How do people perceive you? How can you make it so that employers see your strengths? In this lesson, we'll look at how to assess your strengths and weaknesses to build a powerful personal brand.

Personal Brand

Julie is a teacher who wants to change jobs. She'd love to become an educational consultant, working with schools to build a better educational system. One of Julie's friends has told her that personal branding can help her, but Julie isn't sure what that is.

Personal branding is the way a person communicates to others who they are and what they stand for. It's about showing others what sets you apart, especially in professional settings. Personal branding often involves social media, online presence, and in-person interactions.

So how can Julie create a personal brand? One way to do that is to recognize her strengths and weaknesses and build on them. Let's take a closer look at how to do that.

Assessing Strengths & Weaknesses

To assess her strengths and weaknesses, Julie can start by asking herself, 'What am I good at?' and 'What do I struggle with?' For example, perhaps she's great at working with people: she's patient and fun and engaging. But maybe she struggles with paperwork and red tape.

From those first two questions, Julie likely already has a good idea of her strengths and weaknesses. But to dig deeper, she should think about how others assess her strengths and weaknesses. She should recall things she's been praised for and things she's been told she needs to improve. Perhaps Julie's principal has given her a lot of praise for her creativity and her patience, and maybe she's been written up for missing deadlines or incomplete paperwork. Feedback tells Julie what others see when they look at her.

Finally, Julie might want to think about how she works best. Is she a lone wolf or a social butterfly? Does she prefer to work quickly or to spend more time on details and being precise? Is she engaging with others or more introspective? All of these questions can help her think about how she works. Maybe she's a social butterfly - very engaging and lively with others. Perhaps she prefers making fast, gut-driven decisions instead of getting bogged down in the details. Sometimes, things that are strengths also can be weaknesses. For example, working quickly could be an asset, but it could also mean that Julie doesn't take time to think things through.

Branding with Strengths

Ok, Julie has a pretty good sense of her strengths and weaknesses, as well as traits that could be both. What now? How does she tie those into her personal brand?

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