Personal Mission Statement: Definition & Examples

Instructor: Tara Schofield

Tara has a PhD in Marketing & Management

Writing a personal mission statement helps create clarity about where a person has been, where he/she is now, and where he/she is going. Applying the suggestions in this lesson will help create a meaningful, personal mission statement.

What is a Personal Mission Statement?

A personal mission statement gives you a chance to identify what is unique and special about you and your gifts while also identifying what you have to offer in the world. It can include personal, professional, and desired attributes. By establishing a personal mission statement, you can present yourself clearly and concisely to colleagues and employers in the corporate world.


A personal mission statement helps you understand yourself better and clearly outline what is meaningful to you in life. It also helps give a framework to what you want to accomplish and how those goals fit in with your personal interests and values. By identifying four key areas of your mission statement, you can become more clear about how to reach your goals and ultimately be more fulfilled.

Key Aspects

There are several key aspects of an effective mission statement, including these four areas.

1. Identify what you have achieved in the past. Have you won awards or received honors? Have you pushed yourself to achieve a goal? These factors will likely set you apart from other people in your field. Make sure you highlight special achievements that show your enthusiasm and drive in reaching your goals.

2. State what is most important to you. We each have unique priorities. As you consider what is most important to you, include family, education, career, and personal pursuits. For instance, if you value spending quality time with your kids, this should part of your statement. Perhaps you love to travel and meet people across the globe. This attribute shows you are engaging and adventurous. You may have achieved great success in your personal life that you wish to further develop. Definitely include these type of facts!

3. Offer details about your contribution to your community and nation. Do you spend weekends helping a local scout troop? Or volunteering with Make a Wish? Are you actively involved in civic events or taking part in community actions? This element of your life is a worthy addition to your personal mission statement. Your personal mission statement should reflect your desire to improve the lives of others and to help fellow citizens feel more supported and connected.

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