Summer has taught creative writing and sciences at the college level. She holds an MFA in Creative writing and a B.A.S. in English and Nutrition
Have you ever wanted to write a killer persuasive essay, but just didn't know which words would do the trick? Well, you won't have to feel that way much longer. Persuasive words and phrases are easy to add to your writer's toolbox, and today you're going to learn the most effective words and phrases to use in persuasive writing. Once we've covered this, we will go over some important writing strategies that will help you craft a great piece of persuasive writing.
What Is Persuasive Writing?
Persuasive writing is a form of nonfiction that uses logical arguments to make a point. Persuasive writing is everywhere, including in advertisements, books, and most importantly, essays. Persuasive writing makes use of word choice and rhetoric to lay out an argument in a series of paragraphs that support the writer's thesis.
Persuasive Words & Phrases
A major component of persuasive writing is introducing evidence to support your claims. Here are the most effective persuasive words and phrases to use when introducing evidence:
- For instance
- For example
- Such as
- In the instance of
- To illustrate
Here's an example of using persuasive words and phrases to introduce evidence:
- Oranges make great juice. For instance, research shows that more Americans drink orange juice with breakfast than any other drink.
Solid persuasive writing gives the reader information that may convince them to agree with you. Offering suggestions is an effective tool in persuasive writing to encourage readers to listen to your argument, such as:
- Keeping in mind
To this end, look at this example:
- Keeping in mind the evidence gathered by ''so-and-so'', it seems smart to add a daily mug of coffee to your routine to keep your blood pressure at optimal levels.
Cohesive persuasive essays seamlessly transition from one paragraph or idea to the next. The best way to do that is through transition phrases that help you build from one logical point to the next. These transition phrases are perfect for any type of persuasive writing:
- Besides that
- Equally as important
Consider this example:
- After the birds migrated from Alabama, it was shown that warmer weather attracted the birds to the lake. Likewise, the lake's optimal microflora balance provided superior nutrition compared to other lakes in the region.
The key to solid persuasive writing is the ability to take evidence that contradicts your argument to bolster your credibility. Furthermore, a smart persuasive essay will use opposing information to lead into evidence that supports the writer's argument. Here are words and phrases that help you do that:
- In spite of
- On the other hand
Here's an example:
- Despite the study that showed coffee elevates blood pressure, study 1 and study 2 demonstrated solid conclusions that coffee does in fact reduce stress levels that may impact blood pressure.
Once you get to the end of your argument, you will want to finish strong. The following phrases will help you write a strong conclusion for your argument:
- As a result of
- Due to
- Because of this
Here's an example of a solid concluding remark:
- Due to the massive amount of research on orange juice and its benefits, orange juice should be consumed every morning.
Persuasive Writing Strategies
Persuasive words and phrases are important in writing, but knowing persuasive writing strategies such as pathos, ethos, and kairos will help you implement the key words and phrases into your writing to produce arguments that are more effective.
Have you ever read an argumentative essay and just didn't 'feel it'? The essay may have been lacking pathos. Persuasive essays that effectively use pathos include emotional language. The emotional language captivates the reader, which may convince the reader that your argument is worth considering. Pathos can be used with any of the phrases or words previously mentioned, but you may find it more effective when using it alongside words that make suggestions to the reader.
Ethos establishes credibility. Ethos relies on reason to demonstrate to the reader that you are knowledgeable about what you're talking about in the essay. Combine ethos with persuasive phrases and words that provide evidence or to contrast information.
Kairos is about urgency. In sales copy, an advertisement would use a ''call-to-action'' to inspire consumers to buy the product right away. In a persuasive essay, you can use kairos to highlight the importance of your topic. kairos is best used in concluding statements that inspire the readers to take action or further explore the argument that you made in the essay.
Let's recap. Persuasive writing is incredibly effective with the right words and phrases. Certain persuasive words and phrases are used for conclusions, transitions, introducing evidence, making suggestions, and to discuss contrasting information. When paired with ethos, pathos, or kairos, persuasive words and phrases can help you execute a solid argument.
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