Persuasive Words & Phrases in Writing

Lesson Transcript
Instructor: Summer Stewart

Summer has taught creative writing and sciences at the college level. She holds an MFA in Creative writing and a B.A.S. in English and Nutrition

Persuasive essays require a precise and swaying vocabulary to convince readers of the point. In this lesson, we will uncover the best persuasive words and phrases for academic essays.


Have you ever wanted to write a killer persuasive essay, but just didn't know which words would do the trick? Well, you won't have to feel that way much longer. Persuasive words and phrases are easy to add to your writer's toolbox, and today you're going to learn the most effective words and phrases to use in persuasive writing. Once we've covered this, we will go over some important writing strategies that will help you craft a great piece of persuasive writing.

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  • 0:05 Background
  • 0:32 What Is Persuasive Writing?
  • 0:51 Persuasive Words & Phrases
  • 3:39 Persuasive Writing Strategies
  • 4:57 Lesson Summary
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What Is Persuasive Writing?

Persuasive writing is a form of nonfiction that uses logical arguments to make a point. Persuasive writing is everywhere, including in advertisements, books, and most importantly, essays. Persuasive writing makes use of word choice and rhetoric to lay out an argument in a series of paragraphs that support the writer's thesis.

Persuasive Words & Phrases

A major component of persuasive writing is introducing evidence to support your claims. Here are the most effective persuasive words and phrases to use when introducing evidence:

  • For instance
  • For example
  • Namely
  • Such as
  • Thus
  • In the instance of
  • To illustrate

Here's an example of using persuasive words and phrases to introduce evidence:

  • Oranges make great juice. For instance, research shows that more Americans drink orange juice with breakfast than any other drink.

Solid persuasive writing gives the reader information that may convince them to agree with you. Offering suggestions is an effective tool in persuasive writing to encourage readers to listen to your argument, such as:

  • Keeping in mind
  • Therefore

To this end, look at this example:

  • Keeping in mind the evidence gathered by ''so-and-so'', it seems smart to add a daily mug of coffee to your routine to keep your blood pressure at optimal levels.

Cohesive persuasive essays seamlessly transition from one paragraph or idea to the next. The best way to do that is through transition phrases that help you build from one logical point to the next. These transition phrases are perfect for any type of persuasive writing:

  • Furthermore
  • Besides that
  • Equally as important
  • Similarly
  • Likewise
  • However

Consider this example:

  • After the birds migrated from Alabama, it was shown that warmer weather attracted the birds to the lake. Likewise, the lake's optimal microflora balance provided superior nutrition compared to other lakes in the region.

The key to solid persuasive writing is the ability to take evidence that contradicts your argument to bolster your credibility. Furthermore, a smart persuasive essay will use opposing information to lead into evidence that supports the writer's argument. Here are words and phrases that help you do that:

  • In spite of
  • Instead
  • Nevertheless
  • On the other hand
  • Despite

Here's an example:

  • Despite the study that showed coffee elevates blood pressure, study 1 and study 2 demonstrated solid conclusions that coffee does in fact reduce stress levels that may impact blood pressure.

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