Practical Application: Basic Graphic Design Elements Infographic

Instructor: Amanda Robb

Amanda has taught high school science for over 10 years. They have a Master's Degree in Cellular and Molecular Physiology from Tufts Medical School and a Master's of Teaching from Simmons College. They also are certified in secondary special education, biology, and physics in Massachusetts.

This infographic will help you visualize the basic graphic design elements. After reviewing these elements, we'll look at the infographic and analyze the representations for each element.

Basic Graphic Design Principles

Although you might not be able to name the basic graphic design principles off the top of your head right now, most of us are immersed in graphic design every day. Graphic design is used to design all of the logos, advertisements, marking, and products that we use on a daily basis. Although there is a wide range of designs that can be created, all graphic designers use seven basic principles, as described in the lesson Basic Graphic Design Elements Overview:

  1. Line
  2. Color
  3. Shape
  4. Texture
  5. Space
  6. Size
  7. Scale

These elements can be represented using an infographic. Infographics help us visually represent information, giving our brains a new way to integrate it into our memory. Infographics can also be displayed in our workplace, reminding us of the important elements of our work.



The first element of graphic design is the line. Lines can be curved or straight and are often used to separate ideas and space in a piece. The second element is color. Graphic designers are familiar with the color wheel and complementary colors that go well together. Graphic designers also use shapes. These may be geometric shapes as pictured here, or abstract shapes to communicate an idea.

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