Practical Application: Choosing the Best Technology Tool for Business

Instructor: Beth Hendricks

Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.

For any business situation, there exists a technology tool that will be a good fit. In this activity, you'll analyze several scenarios and choose the best technology tool to get the job done.

Tech Savvy

We live in a connected world, with lots of hardware options for both personal and professional use. Among them are laptop computers, mobile tablets, and smartphones. While each has its place in a business, these scenarios call for selecting the tech solution that will be the most effective. Read through the scenarios and determine which type of hardware technology you think would be the best fit. Write down your responses to the questions posed.

Scenario #1

Tim needs to create a presentation about the success of his department's advertising campaign to deliver to the company's board of directors next week. He'll need to be able to connect whatever hardware technology he chooses to the projector in the company's big conference room to easily share his presentation with those in attendance. He also needs to be able to use a wireless presentation remote so that he can move around the room while he is presenting.

Practical Application

Based on Tim's scenario, what type of hardware technology - laptop, tablet or smartphone - makes the most sense for his conference room presentation? Why did you choose that option? What capabilities make it the best fit for the situation? Is there another type of technology that could be used effectively? Are there any drawbacks that need to be considered?

Scenario #2

Stacy works in the bookstore of a major university. It's game day at the stadium and the bookstore wants to set up a pop-up shop with shirts, hats, and hoodies. Since the bookstore is out of the way for fans heading to the stadium, setting up a pop-up shop will allow them to attract customers looking for last-minute game apparel or a gift for someone in the family. The bookstore needs a portable way to ring up customers' purchases since there won't be room for staff to set up a cash register. In fact, if the best scenario would be the cashiers walking around the pop-up shop and ringing people up on the spot.

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