Practical Application: Creating & Analyzing a Customer Profile

Instructor: Yuanxin (Amy) Yang Alcocer

Amy has a master's degree in secondary education and has taught math at a public charter high school.

Use these questions as an aid or guide to creating a customer profile. Then use the strategies in this practical application to analyze the customer profile.

A Customer Profile

If you're running a business that relies on customers, it's important to know who those customers are and details about their preferences. This way, you can better cater to them, create more customers, and anticipate their needs.

The lesson What is a Customer Profile? - Definition & Examples defines a customer profile as a customer information tracking tool that helps businesses make decisions. A customer profile includes information such as age, gender, and even the income of the customer. It also profiles the behaviors of a customer such as what activities the customer typically does in a typical day.

For example, a customer profile for Sarah might say that she wakes up at 5 am, prepares her own coffee, then goes out for a run around the neighborhood. Then Sarah stops in to the local bagel shop for a breakfast of a lox bagel with cream cheese.

After that, Sarah makes her way to work where she stays until 6 pm when she usually goes straight home. She cooks at home and then she'll spend the night relaxing and watching her favorite reruns. She also uses Instagram and Pinterest at night too while watching TV. She might make an online purchase or two while she's browsing.

This customer profile for Sarah can be used for all other customers that are like Sarah. So while a customer profile is pretty specific and detailed, it is used for a group of customers with similar profiles and habits. A bagel shop can use this Sarah profile to better serve other busy Sarah's in its locality by offering fresh and ready lox bagels with cream cheese in the morning.

Questions to Ask

To make a useful and detailed customer profile, ask the following questions.

To unlock this lesson you must be a Study.com Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back
What teachers are saying about Study.com
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account
Support