Practical Application: Empathizing Methods in Design Thinking

Instructor: Natalie Boyd

Natalie is a teacher and holds an MA in English Education and is in progress on her PhD in psychology.

Empathy is a crucial step in design thinking, allowing a designer to get inside the head of the end user. But how can designers empathize? Here you'll find a list of methods to use for empathizing in design thinking.

Empathy in Design Thinking

The first step in the design-thinking process is empathy. This is when a designer gathers information to help them understand the end user better. The goal is to understand prospective customers, including what they think and why, the way they view the world, and their emotional and physical needs. By fully understanding the end user, a designer can create a product or service that meets their needs and creates loyal customers.

The table below lists some examples of methods that can be used during the empathy stage to help designers get inside the heads of their end users. Use one or combine many of them when you are trying to empathize.

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