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Practical Application: Evaluating the Impact of Technology & Commerce on Privacy

Instructor: Mary Matthiesen-Jones

Mary has worked around the world for over 30 years in international business, advertising, and market research. She has a Master's degree in International Management and has taught University undergraduate and graduate level courses .

Privacy is a major concern today for all users of the Internet. Use this practical application to test your knowledge of how consumer privacy is impacted by the use of technology.

The Expectation of Privacy

In the lesson Impact of Technology on Privacy we explored the use of technologies that can compromise our privacy.

The lesson Impact of e-Commerce and m-Commerce on Consumer Privacy and Fraud explained how Internet commerce technologies can track our behaviors as well as the risks of data theft and misuse.

Consumers want information privacy and do not want their activities monitored. However, most people accept that their information is gathered and stored in some form.

Is Our Information Really Private?

Randy frequently visits social media sites and shops online. Sometimes he does this from his computer at home and sometimes he will use his work computer during his lunch hour.

For the websites he shops from a lot, he knows that his address, phone number, and credit card information are stored in their databases. He also lets his favorite websites track him, as he knows they can make recommendations and alert him to things that might be of interest.

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