Practical Application: Four Functions of Mass Communication Infographic

Instructor: Scott Tuning

Scott has been a faculty member in higher education for over 10 years. He holds an MBA in Management, an MA in counseling, and an M.Div. in Academic Biblical Studies.

Mass communication is a powerful tool for conveying information of all types to people all over the world. It's important for communication professionals to keep these functions in mind as they shape their mass media messages.

Why Mass Communication?

There can be little doubt that we are living in a true 'information age.' Knowledge about the world and our place in it is boosted because of mass communication through TV, radio, print media, and the internet. Information can be obtained faster, with greater accuracy, and with less cost than ever before.

Functions of Mass Communication

Mass communication is generally recognized as being fourfold in nature. The lesson Four Functions of Mass Communication characterizes it like this:

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