Copyright

Practical Application: Market Orientation vs. Sales Orientation Infographic

Instructor: Amanda Robb
This infographic will help you remember the main principles of a market orientation. After a quick review comparing market versus sales orientation, we'll get into the infographic and explain how the visuals relate to the content.

Market Orientation and Sales Orientation

Have you ever noticed how two companies might present similar products, but only one ends up being successful? This is in part due to their view of the market. As you read in the lesson, Market Orientation and Sales Orientation: Definition and Differences:

  • a market-oriented company focuses on the consumer's wants and needs, creating innovative products that fill a need in their life.
  • a sales-oriented company only focuses on producing products that consumers already buy in hopes of making a profit.

So what are some of the characteristics of a market-oriented approach that make it different from a sales-oriented approach? A market-oriented approach involves:

  1. Satisfactory products
  2. Customer trust
  3. Realistic prices
  4. Product information
  5. Consumer voice

Here's an infographic to help remind you:

infographic

Reflection

The first difference between a market and sales orientation is that market orientation always produces products that are satisfactory to their customers. When a person buys that product, they know exactly what quality to expect.

Second, market-oriented companies have high levels of trust with their customers. When they say a product will be released on a certain day, it is. When loyalties are promised, they are delivered. Customers know that a verbal or written statement from the company will be followed through.

To unlock this lesson you must be a Study.com Member.
Create your account

Register for a free trial

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back
What teachers are saying about Study.com
Free 5-day trial

Earning College Credit

Did you know… We have over 160 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Create an account to start this course today
Try it free for 5 days!
Create An Account
Support