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Practical Application: Traditional Business Networking Mistakes

Instructor: Yuanxin (Amy) Yang Alcocer

Amy has a master's degree in secondary education and has taught math at a public charter high school.

Practice identifying common networking mistakes in these three scenarios. Identify them and then come up with solutions to these mistakes and also see how to make the most networking opportunities.

Networking

Networking is when people meet others in the same professional industry or field. These relationships are grown and some may become valuable contacts that can lead to industry advancement.

For example, Joe networks within the corporate organization he works for as a way to advance up the corporate ladder and get that next promotion.

Sally owns her own business and she networks to maintain and to make new business contacts that she can work with.

Both Sally and Joe have learned that there is a right and wrong way to network. They've both made a few common networking mistakes, learned from them, and now know how to network easily.

Scenarios

Look at the following three scenarios and try to identify which common networking mistakes each person is making and then try to find solutions for each person.

Here's a refresher from the lesson Common Mistakes in Business Networking that people make.

  • Taking more than giving
  • Aiming too high too soon
  • Not keeping promises
  • Avoiding face-to-face contact
  • Thinking only of yourself

Scenario 1

Fred operates his own graphic design company. Fred networks by sending emails to all the other graphic design companies asking if they have extra work he can help them with. Fred finds that he's not too successful in his networking.

Why is this? How can Fred fix it?

Scenario 2

Dustin has been networking successfully for a year now. He has three really good contacts in his field that he goes golfing with every month. One contact, Anna, recently asked Dustin for some help with a business matter. Dustin didn't really want to help, so he lied and told him he's too busy and doesn't have the time. When later Dustin needed help on a project, Anna declined.

What did Dustin do wrong here? How can he fix it?

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