Scott has been a faculty member in higher education for over 10 years. He holds an MBA in Management, an MA in counseling, and an M.Div. in Academic Biblical Studies.
Customer loyalty programs are becoming increasingly common. The popularity of these programs is due to reasons like:
All loyalty programs have the same aim of strengthening the existing customer base and enticing new customers to choose a company over its competitors. However, all programs are not created equal.
When choosing a model for a rewards program, a company must take into account factors such as:
The graphic below can help you visualize the material presented in the lesson, Types of Customer Loyalty Programs, and their advantages.
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Building & Managing Customer Loyalty Programs3 chapters | 14 lessons
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