Promoters vs. Organizations in Tourism

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  • 0:03 What Are Tourism Promoters?
  • 0:33 Travel Agents
  • 1:14 Tour Wholesalers
  • 2:01 Destination Management…
  • 2:24 Tourism Organizations
  • 2:56 Lesson Summary
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Lesson Transcript
Instructor: Tara Schofield

Tara has a PhD in Marketing & Management

There are two important categories in tourism: promoters and organizations. Each group has a relevant and important role in helping educate and provide opportunities for people to travel. Learn the differences between the two in this lesson.

What Are Tourism Promoters?

Tourism promoters are individuals or organizations that exist to help travelers make travel plans, organize trips, and outline vacation or travel details. There are three basic types of promoters within the tourism industry: travel agents, tour wholesalers, and destination management companies. These promoters not only work to further the awareness of tourism, including food and beverage, hotels and lodging, as well as entertainment, they provide greater access for travelers.

Travel Agents

Travel agents are specialists who can help manage all of the details of planning, booking, and executing a trip. Let's say you are planning to go to New York City for the holidays. You've never been there before and are not sure how to get around, where to stay, or what to do once you get there. By working with a travel agent, you can get various options about how to get to New York and how to get around the city once you're there. Your travel agent can also help you select a hotel that meets your needs and is easy to access in the city. Additionally, your agent can help you plan activities and get tickets to all of the attractions you want to see in New York. By working with a travel agent, you can maximize your time, save money, and have a less stressful trip.

Tour Wholesalers

Tour wholesalers are companies that offer tour packages to individuals and groups. They organize all of the details, provide a tour guide, and make all of the arrangements to ensure you have a great trip. Tours may be available locally, nationally, or even globally.

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