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Promotional Strategies in Marketing: Types & Examples

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  • 0:01 What Are Promotional…
  • 0:43 Understanding the Audience
  • 1:07 Types of Promotional…
  • 4:37 Lesson Summary
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Lesson Transcript
Instructor: Ashley Johns

Ashley has taught college business courses and has a master's degree in management.

Explore the ways you can use promotional strategies to grab consumer attention. This lesson will cover ways to understand your customers and market creatively. Get examples of promotional strategies and then test your knowledge with a quiz!

What Are Promotional Strategies?

Marketing is used by companies to identify and communicate with their audience. To do so effectively, the company must work through the proper marketing mix. The marketing mix considers the four Ps:

  • Product
  • Place
  • Price
  • Promotion

In this lesson, we'll be discussing promotion.

Promotion consists of a wide range of activities a business can use to get the attention of the audience. Promotional strategies are used in marketing to determine the best ways to get the product or service to a particular market. Understanding your audience and being creative in order to capture their attention are key to successfully promoting a product or service.

Understanding the Audience

Gathering as much information as possible about potential consumers will help you choose the best promotional strategy to reach them. This can be done by reviewing past sales, doing customer surveys and seeking feedback, studying demographic data, or even by using secret shoppers. Understanding the audience will also allow you to choose the most cost-effective promotional strategy for the company.

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