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Search Engine Optimization: Tools & Plan

Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Search engine optimization is important to help a business achieve more traffic. In this lesson, we will discuss the different tools and plans to utilize to be successful.

The Purpose of Search Engine Optimization

As the owner or manager of a company, you may be wondering, 'How do I take control and stay competitive?' There are many different ways to stay competitive on the internet, but search engine optimization helps customers become more aware of your company. Search engine optimization (SEO) is crucial for businesses who want to gain more exposure through a search engine by having their websites, blogs, or social media posts appear higher in rank and more visible to potential customers. Utilizing search engine optimization is helpful for business development. There are tools that can be used to help make the process more efficient, and successful for businesses.

SEO Tools

Search engine optimization tools are beneficial for companies to use to make sure they are running an efficient internet marketing campaign. There are numerous tools available to help an organization track performance. It is essential to determine which ones work best for your company, and what exactly you want to track. You want to get the most bang for your buck! These are some of the best SEO tools to use for a business:

  • Google AdWords: Keywords Planner- Utilizing keywords is an important part of the search engine optimization process. Google AdWords is a free service that is offered to companies to help them determine the best keywords for their website. The Google AdWords tool helps you predict the amount of web traffic you will receive, the number of conversions, and the budget you will need. Conversions are the result of people doing what you want by following your links or signing up for a newsletter.
  • SEMrush- This tool allows a business to determine how effective its website is for search engine optimization. A company may be wondering if its website is healthy, or if it needs a doctor to fix it up. SEMrush is like a doctor because it helps determine which keywords are having a significant drop in usage. When a company has links on the internet, SEMrush also helps it determine how successful the links are to attract users.
  • Advanced Web Ranking- This software is a multi-purpose software used to help a company monitor numerous items. It monitors social media accounts, tracks ranking in searches, and analyzes keywords, competitors, and websites. It can also show you how your keywords rank on different search engines which is helpful for you to determine if the keywords are effective enough to use. This tool would be good for a business who wants to use a one-stop SEO tool.

Rachel's Crafts has just created a website and is looking for ways to increase traffic. Rachel decides to use search engine optimization to help get her company higher up on the ranks so new customers will be likely to see her. She uses Google AdWords since she is on a small budget to determine which keywords will help attract her target customers. Once Rachel starts to see financial success, she will be able to use other SEO tools because she will have a larger budget.

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