Service Business Analysis: Definition, Sample & Plan

Instructor: John Turcic

John’s has a background as a business owner, and a business development, marketing, and consulting professional.

What is a business analysis, and why is it important for the success of a business enterprise? What are the specifics of a service business analysis, and how does a service business plan and analysis differ from other types of business analysis and plans?

Developing a Plan

Have you ever thought about why certain businesses succeed and others fail? Well, there are many reasons that come into play. Competition, organization structure, and particular industry issues are just some of of the considerations that can affect business performance.

A business analysis and plan is a way to study a business operation and uncover factors that are helping and hurting its success. In our lesson, we're going to explore how a business analysis is designed and implemented. Specifically, we're going to take a look at service businesses and how a service business analysis and plan differs from other types of business analysis.

What is a Business Analysis and Plan?

A business analysis is essentially a tool box of tasks and techniques used to better understand the structure and operations of an organization or business. It is designed to recommend solutions to help the business achieve its goals.

The business analysis plan is a document that outlines the subjects and related business items of the analysis. When we speak of a service business (and the associated service business analysis), we are speaking of a type of entity that offers its customers knowledge and expertise for a fee, instead of a business that sells physical products.

Here are some of the differences between services and products:

Subject Services Products
Services or Products Offered Knowledge/Skills Tangible/Physical
Target Market Local/Global Global
Marketing Message Specific Geography & Industries Broad-Based Branding
Business & Sales Strategies Revenue & Longer Sales Cycle Market Position & Shorter Sales Cycle

Service Business Plan & Analysis

The business analysis plan is the key starting point for the service analysis. It is an important communication and project commitment document, and it helps ensure the use of proper analysis techniques, project team alignment, requirements, and timelines. The analysis plan is really a road map for the project.

There are a number of different components in any service business analysis plan. However, there are some generally agreed on elements that should be included. Here are a few examples:

  • Scope of work
  • Activities and tasks
  • Characteristics and definitions of the tasks and activities
  • Agreement on tasks, activities, and deliverables
  • Identification of stakeholders and resources
  • Definition of resource requirements
  • Assignment of resources
  • Schedule development
  • Accuracy enforcement of the project budget
  • Integration of the overall schedule plan

The analysis itself includes the following type of information:

  • Sections and subjects with information on target markets, competition, strategies, and customer service
  • Overviews of the important considerations in each of these sections and associated subjects
  • Recommended changes to be made and the rationales for these changes
  • A valuation or rating for each section based on industry standards and calculations

A simple analysis template might take this kind of form:

Company Name, Address, Related Info

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