Social Media Platforms for Executives: Types & Uses

Instructor: Artem Cheprasov

Artem has a doctor of veterinary medicine degree.

There are many different social media platforms available. In this lesson, we go over some of the major platforms executives might use, why they might do so, and the pros and cons of using one vs. many social media platforms.

Social Media

Social media is often seen as the domain of teens, marketers, and YouTube stars. But just about anyone can benefit from using social media. This includes busy executives.

In this lesson, we're going to go over some of the many different social media platforms executives might use and what they might be used for. We will also cover some of the pros and cons of using just one platform versus multiple social media platforms.

Social Media Platforms for Executives

There are numerous social media platforms executives can utilize, including:

  • LinkedIn, which is a social network platform mainly tailored towards professionals. Executives can use this platform to help recruit talent and to showcase their technical know-how. If your goal is to stick to a professional site and to become a well-recognized expert in your field, then LinkedIn may be right for you.
  • Twitter, a microblogging social network which executives can use to connect with an audience on a more personal, as opposed to a purely professional, level. If you're really busy and don't have much time to post anything, Twitter is probably the best bet for you.
  • YouTube, a video sharing social media platform, which can be used to highlight anything about a company or the CEO in a more visual manner. If you're the type of person who loves being in front of the camera to showcase a more personal side, then YouTube is a good choice.
  • Facebook, which can help an executive share a wide variety of short posts, long posts, links, photos, and videos with an audience. If you want to create and post a wide variety of content, including photos, videos, and articles, then Facebook is a good choice.

One or All?

There are plenty of other uses for all of these platforms and many other platforms as well. That actually brings us to an important point. Should you use as many of them as possible or should you focus on just one?

One Platform

There are many pros for using just one platform. First, you might be really busy and simply don't have time for many platforms. So, saving yourself time is definitely a big plus. Second, you'll become really good at understanding how to best utilize your chosen platform for maximum effectiveness. What works well on one platform may not work with another either due to technical limitations or because of the type of audience you'll generally attract with that platform. As a result of your focus on one platform and a better understanding of it, you'll be in a good position to come up with the right kind of quality content you know your audience will love.

The downside of only sticking to one platform is that you might be limiting the type of content you might create (for example, articles instead of videos) and thus the breadth of the audience you might attract (some people prefer video over written word and vice versa).

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