Social Media & Search Engine Optimization Video

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  • 0:00 Social Media & SEO
  • 0:55 Building a Following
  • 1:47 Sharing Content
  • 2:40 Reaching Influencers
  • 3:39 Lesson Summary
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Lesson Transcript
Instructor: Savannah Samoszuk

Savannah has over eight years of hotel management experience and has a master's degree in leadership.

Every company needs to have a plan in place to use social media to increase search engine optimization (SEO). This lesson will provide strategies for using social media to build a following, share content, and reach influencers to increase SEO.

Social Media & SEO

Quickly changing technology has altered marketing strategies for companies, and social media is a prime example. Today, marketers use popular social media platforms, like Facebook and Twitter, to reach a wider audience and improve SEO rankings. Search engine optimization (SEO) is the business of increasing the number of visitors to a particular website by making sure it appears at the top of the list in a search engine. For example, when you are searching for something on Google, you will notice certain companies show up higher on the search list than others. Most people will click on one of the links on the first page of search results. How did those companies get to the first page, and how can you get your company there? Social media can help to build a following, share content, and reach influencers, increasing your SEO performance.

Building a Following

One of the key aspects of your social media plan should be building a following. This is a crucial part of using social media to improve your search engine optimization. Search engine results used to be based on keywords you used on your website. For example, marketing plans in the past focused largely on making sure the text on their websites included strategically placed keywords, meaning terms potential customers would type into the search engine to get the best results. Simply put, the better the keywords, the better the SEO ranking.

Now search engines also collect information from social media sites, such as Facebook likes and Twitter retweets. The search engines also know if your social media information is authentic. You need to make sure that your followers are real. This is why it is important to build a true following on your social media sites in order to move up on those search engine lists.

Sharing Content

Another key aspect of using social media to influence your SEO is sharing content. Social media has enabled people to share content more easily. If your social media content is strong and likeable, then more people will share it across all social media platforms. Search engines pay attention to content that is being shared at high rates. In return, it can help you to bring your website higher on the search lists. Basically, your followers are promoting your company for you by sharing your social media content.

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