Copyright

Spanish Vocabulary: Advertising Terms

Spanish Vocabulary: Advertising Terms
Coming up next: Using & Conjugating the Present Perfect Subjunctive in Spanish

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
 Replay
Your next lesson will play in 10 seconds
  • 0:02 Publicidad - Advertisement
  • 1:19 Conversaci?n Entre Publicistas
  • 3:38 ?Vamos a Practicar!
  • 5:57 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Timeline
Autoplay
Autoplay
Speed
Lesson Transcript
Instructor: Pablo Serna

Pablo has taught college Spanish at the University of Missouri and Central Methodist University, and has a master's degree in Spanish literature.

In this lesson, we will learn some useful Spanish words that talk about advertising, marketing, products, etc. We'll also listen to and read some conversations using these words.

Publicidad - Advertisement

In this lesson, we will learn some useful and relevant vocabulary about publicidad (advertising) in Spanish. Very popular brands pay millions of dollars every year on publicidad (advertisement) looking for more and more consumers that will be willing to comprar (to buy) their productos (products) and prefer them over the competencia (competition).

You go to a store looking for a product, and for most products, there are so many (I would say too many) options. Just think about toilet paper: single, double, triple, picture of a dog, a quilt, (I wouldn't buy one with a dinosaur); 1 roll, 2 rolls, 4 rolls, 6, 8, 12, 24, 36! It's maddening!

This is why advertising companies make so much money. They are paid to make people look at a product and choose it! Campañas (campaigns) aim at specific ages, personalities, likes and dislikes. Advertising companies have to get creative. For example, everyone wants to watch the anuncios (commercials/ads) during the halftime of the Super Bowl!

Conversación Entre Publicistas

Let's listen carefully to a conversation between Gabriel and Santiago, two publicists, about their products:

Santiago: Gabriel, no sé que hacer con mi campaña. A mí no me gusta el producto que tengo que vender (to sell). Las ventas (sales) están muy bajas porque no hay demanda (demand) y las personas no quieren el producto ni con (not even with) promociones (promotions).

Gabriel: ¡Lo siento por ti Santiago! Yo estoy trabajando en un producto que es maravilloso. Nuestro equipo de trabajo ya tiene el primer modelo (model) y estamos listos para promoverlo (promote it).

S: ¡Qué bueno por ti Gabriel! Yo estoy triste porque los dueños (owners) del producto quieren que haga algo que no es ético (ethical) y yo no puedo mentir (to lie).

G: ¡Qué triste! Mi agencia publicitaria (advertising agency) nunca me pediría hacer algo que no sea correcto y ético. El lema (motto) de mi agencia es '!Lo que promovemos, compramos!' Es fácil motivar (to motivate) al consumidor (consumer) cuando los publicistas (advertisers) también estamos motivados.

S: ¡Claro! (of course!) También es difícil vender un producto cuando la tendencia (trend) va para el lado de los productos diferentes a los que estamos promocionando (promoting) y cuando tenemos un grupo objetivo (target group) equivocado.

G: Tienes razón Santiago. Cuando los bienes (goods) y servicios (services) que estás promoviendo no tienen un mercado (market) definido, no vas a venderlos aunque tengas las mejores carteleras (billboards).

¡Vamos a Practicar!

Let's answer some questions about the conversation between Santiago and Gabriel using the vocabulary we have learned today:

To unlock this lesson you must be a Study.com Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back
What teachers are saying about Study.com
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account
Support