Spanish Vocabulary: Advertising Terms

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  • 0:02 Publicidad - Advertisement
  • 1:19 Conversaci?n Entre Publicistas
  • 3:38 ?Vamos a Practicar!
  • 5:57 Lesson Summary
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Lesson Transcript
Instructor: Pablo Serna

Pablo has taught college Spanish at the University of Missouri and Central Methodist University, and has a master's degree in Spanish literature.

In this lesson, we will learn some useful Spanish words that talk about advertising, marketing, products, etc. We'll also listen to and read some conversations using these words.

Publicidad - Advertisement

In this lesson, we will learn some useful and relevant vocabulary about publicidad (advertising) in Spanish. Very popular brands pay millions of dollars every year on publicidad (advertisement) looking for more and more consumers that will be willing to comprar (to buy) their productos (products) and prefer them over the competencia (competition).

You go to a store looking for a product, and for most products, there are so many (I would say too many) options. Just think about toilet paper: single, double, triple, picture of a dog, a quilt, (I wouldn't buy one with a dinosaur); 1 roll, 2 rolls, 4 rolls, 6, 8, 12, 24, 36! It's maddening!

This is why advertising companies make so much money. They are paid to make people look at a product and choose it! Campañas (campaigns) aim at specific ages, personalities, likes and dislikes. Advertising companies have to get creative. For example, everyone wants to watch the anuncios (commercials/ads) during the halftime of the Super Bowl!

Conversación Entre Publicistas

Let's listen carefully to a conversation between Gabriel and Santiago, two publicists, about their products:

Santiago: Gabriel, no sé que hacer con mi campaña. A mí no me gusta el producto que tengo que vender (to sell). Las ventas (sales) están muy bajas porque no hay demanda (demand) y las personas no quieren el producto ni con (not even with) promociones (promotions).

Gabriel: ¡Lo siento por ti Santiago! Yo estoy trabajando en un producto que es maravilloso. Nuestro equipo de trabajo ya tiene el primer modelo (model) y estamos listos para promoverlo (promote it).

S: ¡Qué bueno por ti Gabriel! Yo estoy triste porque los dueños (owners) del producto quieren que haga algo que no es ético (ethical) y yo no puedo mentir (to lie).

G: ¡Qué triste! Mi agencia publicitaria (advertising agency) nunca me pediría hacer algo que no sea correcto y ético. El lema (motto) de mi agencia es '!Lo que promovemos, compramos!' Es fácil motivar (to motivate) al consumidor (consumer) cuando los publicistas (advertisers) también estamos motivados.

S: ¡Claro! (of course!) También es difícil vender un producto cuando la tendencia (trend) va para el lado de los productos diferentes a los que estamos promocionando (promoting) y cuando tenemos un grupo objetivo (target group) equivocado.

G: Tienes razón Santiago. Cuando los bienes (goods) y servicios (services) que estás promoviendo no tienen un mercado (market) definido, no vas a venderlos aunque tengas las mejores carteleras (billboards).

¡Vamos a Practicar!

Let's answer some questions about the conversation between Santiago and Gabriel using the vocabulary we have learned today:

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