Steps of The Product Design Process

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  • 0:03 What Is Product Design?
  • 0:38 Idea Creation
  • 1:27 Product Feasibility
  • 2:00 Product Testing
  • 2:52 Product Launch
  • 3:39 Lesson Summary
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Lesson Transcript
Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Have you ever wondered what steps it takes to create a product? In this lesson, we'll discuss the product design process, from coming up with ideas to providing a finished product to customers.

What Is Product Design?

Designing a product is not simple to do. While companies may come up with many different ideas for a new product, but not all of those ideas will be unique or profitable and not all will function properly, all of which are important when creating a new product. Product design is when a new product is created to sell to customers. The stages of the product design process are to create an idea, determine product feasibility, test the product, and then launch the product for customers to buy. Let's take a closer look at each of these steps.

Idea Creation

The first stage of the product design process is the idea creation stage, the process of developing new concepts to create a product. You want to concentrate on creating a product that will be useful to customers while also being a good fit for the company. Creating products that fit with the company's purpose is important because you want customers to have a clear representation of your brand.

To come up with a new concept, it would be best for a bunch of employees to work together and throw around ideas on what product should be developed. Imagine you are sitting at a table having a conversation with yourself about developing a product. You might have a good idea, but when there are a group of people, the idea can be even better. Joining ideas can help one good idea become a great idea because other people can help develop functions that can be beneficial to the product.

Product Feasibility

Once all of the ideas have been created, the company has to determine the product feasibility, which involves determining whether the product can actually be manufactured as well as whether or not it can be made profitably. It's up to the research and development (R&D) team to analyze the ideas and determine which products can be created and manufactured. The R&D team then will create a prototype to give the company an idea of how the product will look and function. The prototype should mirror what the actual product will be like, and once it does, it's time for the next step.

Product Testing

Now that the product has a prototype, it's ready for product testing, which involves having people actually use the product to determine if it actually works as well as make suggestions for changes and/or improvements. A company should have both employees and customers participate in this process. Customer testing is important because this will determine whether the product is effective and whether the customers actually like the product. Customers can give information on what improvements or changes are needed for the product. Depending on the success of the testing, the product may have to go back to the R&D team for changes.

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