Steps of The Product Design Process

Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Have you ever wondered what steps it takes to create a product? In this lesson, we will discuss the product design process, from coming up with ideas to providing a finished product to customers.

What is Product Design?

Designing a product is not simple to do. Many different ideas may come to mind for a new product, but not all of those ideas will be unique and function properly, which is important when creating a new product. Product design is when you create a brand-new product to sell to customers. There are several different stages to completing a product and making it successful.

For instance, you work for a toy company. You want to create a brand-new toy for customers to buy. To do this, you would follow the steps of the product design process: create an idea, determine product feasibility, test the product, and then launch the product for customers to buy. Once all the necessary steps are finished, you can now enjoy the fruits of your labor.


Idea Creation

During the idea creation stage, the company comes up with new concepts to create a product. You want to concentrate on creating a product that will be useful to customers while also being a good fit for the company. Creating products that fit with the company's purpose is important because you want customers to have a clear representation of your brand.

To come up with a new concept, it would be best for a bunch of employees to work together and throw around ideas on what product should be developed. Imagine you are sitting at a table having a conversation with yourself about developing a product. You may have a good idea, but when there are a group of people, the idea can be even better. Joining ideas can help one good idea become a great idea, because other people can help develop functions that can be beneficial to the product.

Product Feasibility

Once all of the ideas have been created, the company has to determine the product feasibility. It is up to the research and development team to analyze the ideas and determine which products can be created and manufactured. The R&D team then will create a prototype to give the company an idea of how the product will look and function. The prototype should mirror what the actual product will be like, and once it does, it's time for the next step.

Product Testing

Now that the product has a prototype, is is ready for product testing among employees and customers. Customer testing is important because this will determine whether the product is effective. Customers can give information on what improvements or changes are needed for the product. Depending on the success of the testing, the product may have to go back to the research and development team for changes.

Imagine you are creating a new electronic MP3 player. You would have to test the product to determine what features are beneficial to customers, and which should be changed or improved. Also, having people outside of the company test the product means you will get an unbiased opinion.

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