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Strategic Planning in Healthcare: Importance & Process

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  • 0:03 Strategic Planning
  • 0:42 Importance
  • 1:52 The Process
  • 4:09 Lesson Summary
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Lesson Transcript
Instructor: Artem Cheprasov

Artem has a doctor of veterinary medicine degree.

In this lesson, we'll define strategic planning in healthcare organizations. You'll also learn why this is important and then review a step-by-step process of how to develop a strategic plan within the healthcare industry.

Strategic Planning

So you want to change your healthcare organization for the better, do you? Well, there's a very long road ahead. But, strategic planning will go a long way to helping you reach your end goal.

Strategic planning in healthcare organizations refers to a systematic process whereby such an organization identifies its current state, where it would like to be, and creates a roadmap for reaching such an endpoint. This plan includes a set of decision-making criteria on everything from staff to technology to capital and more, all of which will help it reach the desired future state. Why is such a plan important and how might one be put into place? That's what this lesson is about.

Importance

Let's start off with discussing why you should go through what is, in effect, a very tough job of creating such a plan. Of what benefit is it to the healthcare organization?

Well, such a strategic plan improves:

  • Capital planning and cost accounting
  • The company culture
  • The goals and objectives of the organization
  • Risk management
  • And more

How so? There's more than one way. For example, when a plan is put into place, it helps minimize confusion and chaos since everyone is clear on the vision the plan lays out. This allows for stakeholders, such as physicians, to develop a sense of confidence and commit to the organization and drive its plan forward.

Just think about this. Would you, as a physician, care all that much about an organization if it was apparently going nowhere? Probably not. You have a career you want to grow, and you'd like to grow it within a visionary organization. Well, if you don't care much about the organization you work for, then you won't put out as much effort into the organization as you otherwise might have. When a visionary plan is combined with effective leadership, it allows for higher levels of performance and increases the odds of achieving that vision, which likely involves better patient care.

The Process

So how is such a transformational strategic plan laid out? Actually, there's more than one way, and this lesson will only have time to describe one example of how to create a strategic plan in a healthcare organization. Let's go through the plan one step at a time:

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