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Strategic Project Management: Definition & Process

Strategic Project Management: Definition & Process
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Lesson Transcript
Instructor: Brianna Whiting
In this lesson, we'll learn about strategic project management. We'll define it and learn the five steps a project manager might use when partaking in strategic project management. The lesson will conclude with a quiz.

Strategic Project Management Overview

Meet Kara! Kara works for Doughnuts Doughnuts Doughnuts! After only three months of working for the company, her boss notices her value as an employee, and Kara is promoted to assistant manager. Her first duty in her new position is to oversee the creation of a brand new doughnut that will premiere at Christmas time.

Because Kara is always trying to do her best and earn her boss's approval, she decides that to be a good project manager, she needs to learn about strategies of project management. Essentially, Kara wants to know how to successfully guide the doughnut project from start to finish in a way that improves the company as a whole.

What Is Strategic Project Management?

Before we learn about strategic project management, let's first define project management. Project management is the process of taking a project from start to finish. A project manager is the individual assigned to oversee and guide the project through its entirety.

Strategic project management looks at the big picture and how the project can benefit the company's efficiency and competitiveness as a whole. Strategic project management uses business and project management techniques in order to help the company advance. This happens through brainstorming and problem solving so that a project will not only be completed successfully, but faster and more efficiently.

Process of Strategic Project Management

Now that we know that the goal of strategic project management is to take a project from start to finish in ways that are competitive and efficient, let's look at the process. The following are strategies a project manager, such as Kara, can use to push an ordinary project to an extraordinary project.

1. Know the Direction of the Project

Before starting the project, Kara fully outlines the project objectives and identifies how the project will help the company's efficiency and competitiveness as a whole. She determines who has the most at stake in this project, plans a completion timeline, and develops a reliable budget.

Once Kara has completed these steps, she lets management know what the project will accomplish, in this case, creation of a new Christmas doughnut. She makes sure everyone understands why the project is important to the company, namely, to boost holiday sales and test new efficiency techniques. Then, she lays out the expected timeline and budget to complete the project successfully.

2. Explain Responsibilities

For her next step, Kara creates an ideal project team by gathering employees with qualities that are essential for the project. In this case, such qualities include visual creativity and efficiency, so that the product stays on track, is completed in time for the holidays, and gives the company an edge over its competitors. She consults with her boss to better understand the qualities certain employees offer and how those qualities align with the overall goal of the project. She then meets with the selected employees to explain the project and responsibilities and to make assignments based on interests and strengths.

Creating a project team specifically based on strengths and interests is an approach Kara hopes will make this project a superstar and be a work assignment technique the company can use after the holiday season.

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