Strategies for Developing Effective Presentations

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  • 0:03 What Is an Effective…
  • 0:32 Use Visual Aids
  • 1:38 Tailor the…
  • 2:34 Determine the Best Media
  • 3:40 Lesson Summary
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Lesson Transcript
Instructor: LeRon Haire
This lesson will address what makes a presentation effective. We'll also discuss various strategies that can be used in order to develop an effective presentation.

What Is an Effective Presentation?

As your co-worker struggles to get through a presentation, you sit wondering how long he prepared (if he prepared at all). After the presentation, your other co-workers were unable to understand the message and purpose of the presentation. How did this happen?

An effective presentation begins with developing an effective strategy. In order for the presenter to deliver a great presentation, there are several strategies that need be addressed. Let's explore those now.

Use Visual Aids

Have you ever been an audience member of a presentation that did not include visual aids? Can you recall whether or not it was difficult to follow along and imagine what the speaker was trying to say? One of the first steps to developing an effective presentation is to ensure that there are visual aids to complement the speaker. Visual aids are simply a tool and strategy that helps to develop a clearer message for an intended audience.

During a presentation with a visual aid, the audience is able to use the words or images to connect with the topic at hand. For example, if a speaker is presenting on the subject of finance, the information might be remembered easier if the audience is looking at key terms or diagrams on finance.

This is known as visual learning, which can be defined as learning based around the beliefs, theories, and ideas that tie learning to an image or images. When a person needs to recall information, the mind will extract the image, which helps that person relate to the information. Examples of tools that can be used to provide visual aids include the following:

  • PowerPoint presentation
  • Smart Board
  • Overhead projector

Tailoring the Presentation to the Audience

A common principle of delivering an effective presentation is to know your audience. Before a presenter begins with a presentation, he or she will need to take a little time to do homework about the audience members. As with homework, preparation is key in order to give an effective presentation. Here's a list of some of the things the presenter will need to look for when researching the audience:

  • What is the culture of the organization?
  • What are the benefits the audience will receive? (What are they getting from this?)
  • What does the audience already know about the topic?

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