Strategies for Gaining Digital Proficiency

Instructor: Beth Hendricks

Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.

Being digitally proficient is an important ability in the workplace. In this lesson, you'll learn some strategies for enhancing your digital proficiency and learn more about digital tools and technologies.

The Importance of Digital Proficiency

L'Oreal, the maker of cosmetic products you see on the shelves of your local superstore and drugstore, understands the importance of digital proficiency. For them, it's not just about the latest makeup trends, but about ensuring that its entire workforce has the skills necessary to be proficient with digital tools and technologies. To enhance employees' digital capabilities, they developed a solution called the ViceVersa Mentoring Program. This allows more tech-savvy Millennial workers to help other employees who are less comfortable with cutting-edge digital trends.

Digital proficiency is important because it means that workers can engage with new and emerging technology, software, mobile applications and other tools in a way that is productive for individuals, their employers and their customers. Since technology is integrated into every aspect of our lives today (e.g. from how we process news to how we shop), being digitally proficient is more important than ever. Digital proficiency allows workers to problem-solve, communicate, be more productive and innovate in ways that can propel them past the competition.

If you want to be digitally proficient, you'll excel in these areas:

  • Navigating the operating system of your computer
  • Using mobile devices efficiently
  • Understanding the ins and outs of social media networks
  • Choosing the best software applications for your tasks
  • Realizing the full potential of hardware and software
  • Making the best use of smartphone features
  • Working collaboratively using digital tools

Whether you're on the road to digital proficiency or need a little help to hone your skills, let's review some options below to grow your digital capabilities.

Becoming Digitally Proficient

Becoming more digitally proficient requires a desire to learn and an understanding of how to find and use resources to grow your abilities. Here are a few strategies to consider:

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