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Strategies for Lifelong Learning in Marketing Education

Instructor: Tara Schofield
In this lesson, discover effective ways to continue to learn about marketing and apply that knowledge to your industry. With these tools, you can keep current on the latest marketing techniques.

A Continual Learning Process

Marketing is a vibrant, thriving industry that is constantly changing and evolving. As you continue to learn more about marketing, you can grow in your skills and abilities in marketing products and services. You will also learn which methods are more effective and successful in drumming up awareness for your brand.

Let's imagine you own a small craft store that has an active group of customers. You have many competitors, including big box stores like Michaels and Jo-Ann Fabrics. As a result, you must look for ways to market your store to more customers in order to remain competitive. You have used some marketing techniques that have been effective to grow your business. However, with the added competition, you need to continue to learn different ways to market your store.

Awareness of Current Research and Trends

As you study marketing, you will learn current trends or new opportunities. This will keep you up-to-date on the options that are available, as well as the ones that will be the best fit for your potential customers. Many types of marketing that were effective ten years ago are no longer feasible for bringing in more business. Companies that used to run ads in the yellow pages need a different way to reach customers because these days few consumers are looking at the yellow pages for information. People look to social media, Google, and word-of-mouth referrals for information about companies.

You know your current and potential customers spend a lot of time online, especially on Pinterest and Facebook. You opt to promote your business by starting Pinterest and Facebook pages. You put fun, interesting posts and projects on your pages daily. In a short time, you are getting more interest and interaction from new customers.

Strategies for Understanding Marketing Trends

  • Joining Professional Organizations

There are thriving professional organizations in most communities that support marketing, especially online marketing. Joining a group that offers information and training to help you in your marketing efforts will help you continue learning and enhancing your skills.

  • Subscribing to Marketing Journals

Marketing journals provide helpful suggestions, tips for marketing methods, and research data on what is most effective in the marketing world. A marketing journal can provide many options that can be adapted to your needs and your particular industry. It also keeps you informed as to what is happening in marketing, thus giving you ideas for future marketing campaigns that you may need at a later date.

  • Attending Conferences

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