Strategies for Networking with Google+

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  • 0:03 Google+
  • 1:00 Join Communities
  • 2:29 Create Collections
  • 3:46 Post Frequently and Don't Spam
  • 4:26 Lesson Summary
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Lesson Transcript
Instructor: Yuanxin (Amy) Yang Alcocer

Amy has a master's degree in secondary education and has taught math at a public charter high school.

This lesson teaches you some strategies you can use with Google+ to help you in your networking. See how you can use it on a personal level and also on a business level.


Google+ is Google's social platform. Just like Facebook, Twitter, and LinkedIn, you can have followers and you can follow others. In Google+, those who follow you are part of your circle. What you post is shared with your followers, and you also get to see the posts of those whom you follow. Each has their own privacy settings that give you control over who gets to see your posts. You can either mark your account as private so only your followers can see your posts, or you can set your account to public so everyone can see your posts.

Which setting you choose will depend on how you plan to use the social platform. For Google+, if you are using it for personal networking, then a more private setting is probably ideal. But if you are using it for business networking, then a public setting will increase your chances of networking with more people. In this lesson, you'll learn some strategies you can use to help you as you network using the Google+ social platform.

Join Communities

Google+ has user groups called communities. Communities on Google+ are like groups on Facebook. Some are moderated, meaning the group's moderator has to manually approve you before you join, while others are public groups allowing just about anyone to join. Most, though, have guidelines on what can be posted to the group. For example, a community about essential oils will tell you that your posts should only be related to essential oils and that ads for products that you sell personally are not allowed.

The best way to use these communities is to be active in communities related to your interests. You can use these for either personal networking or business networking. If you're looking for a job, you can join a community related to the industry you want to get a job in. If you're using communities for your business, join communities related to the products or services that you offer.

For example, if you want to get a job in the car industry, join communities that your potential managers would most likely be a part of, such as a car industry trends community. Once you've joined, actively participate in the community by sharing your expertise. You might just draw the attention of a potential manager who will then hire you.

On the business side, if you have a business selling essential oils, then you'll want to join essential oil communities, such as one about using essential oils for everyday living. Make useful, informative posts about how essential oils can be used to help the group's users. When users interact with you, then you can direct them to your business.

Create Collections

Another way you can use Google+ to network is by creating your own collections. These are like Pages on Facebook. A collection is a good way to separate all the topics that you talk about. Just like Facebook Pages, others can follow your collection/s if they're interested in it. The big difference is that with Google+, if someone follows you, then they will automatically also follow your collections (unless you choose not to). With Facebook Pages, people have to find your specific page/s to follow it; they won't automatically see it or follow it just because they followed or befriended you.

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