Strategies for Staying Current with Social Media Changes

Instructor: Beth Hendricks

Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.

Keeping current on social media changes can not only help you remain competitive but also achieve your business objectives. In this lesson, you'll learn more about ways to stay up-to-date on the world of social media.

Social Changes

Just about the time you get a social media platform figured out, they change it. Facebook adds a live video feature. Twitter extends its character count length, allowing you to share more of what you want to say. And, don't forget the new social media channels that pop up every other week.

Staying current on social media has many benefits for companies.
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Staying current on social media changes feels like another task you need to add to your calendar, but why is it so important? First, because your clients and customers rely on social media, you need to keep up with changes so that you remain relevant. Social media is most likely here to stay so being able to adjust to its ebb and flow will help you stay at the top of your game. Second, it helps you remain competitive. Understanding the latest trends in social media and implementing them might net you new sales and new clients. Another reason keeping current is important is how it relates to your marketing and business objectives. New social tools and technologies could help you better achieve your goals.

So, how do you keep current when changes swirl around you? We're going to take a closer look at how to monitor changes and educate yourself on the latest and greatest social media options.

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