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Strategies to Optimize a Website for Mobile Marketing

Instructor: Savannah Samoszuk

Savannah has over eight years of hotel management experience and has a master's degree in leadership.

We live in a society that is attached to our mobile devices. This is why it is important to optimize your website for mobile marketing. This lesson will review why it is important as well as provide strategies for making your website mobile friendly.

Why Optimize for Mobile?

Think about the last time you were going to look up a business. Did you go to use your desktop to do this? Odds are that you quickly looked up the business on your phone or tablet. We use our mobile devices to do everything from give us directions, make calls, and look up information. This is why it is so important for businesses to ensure that they have mobile friendly websites. Mobile friendly means that your website is able to be used by consumers on a mobile device, whether that means there is a separate website specifically for mobile devices or that your website shrinks down to fit a mobile device.

Sally is out running errands when she decides she wants to get her hair cut. She has just moved to a new area, and she does not know where to go. She uses her smartphone to look up salons in the area. The first salon she finds, she clicks on the website, but it is not mobile friendly, so she cannot find out their location or pricing. Sally then clicks on the next listing that does have a mobile friendly site and she able to get the information she needs.

You don't want to lose customers due to your website not being mobile friendly. This lesson will take a look at a few strategies to optimize your website for mobile marketing.

Responsive Design & Custom Content

The first strategy is to make sure your website has a responsive design and custom content for mobile devices. As we saw in the earlier example with Sally, if a website is not mobile friendly, it can frustrate customers and send them to a competitor's website. Businesses need to make sure that their website adjusts to all mobile devices and changes the layout so that it is easy to use or that they have a separate website for mobile devices. For example, the mobile friendly-version of the website might have less content so that it is easier to navigate. On the mobile version businesses might want to put the important information, such as location and pricing. They can leave out their videos and reduce pictures to make sure the customer can get to the important information. Businesses can also leave out links, such as their company's mission and other links that might not be vital for mobile marketing.

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