Supporting Student Activities in Marketing Education

Instructor: Elissa Vaughn

Elissa is a professional content writer with a certification in inbound marketing, BA in history, and a decade of experience in retail sales and marketing.

It's important for marketing students to develop their skills on campus and beyond. In this lesson, we'll discuss four major strategies that marketing educators can use to support student activities.

Supporting Student Success

We often talk about the content of educational programs, but how those programs are managed is just as important. To illustrate, suppose we have a marketing student, Emily, who's taking a summer program at her local college. The program's coordinators use the following methods to better support Emily and her goals.

Student Advising

Emily aspires to be a professional digital marketer. To keep her eye on the prize, Emily's program includes mandatory meetings with an adviser at least once a week. An adviser is an educator or industry expert who helps students stay on track with their academic goals. When she meets with her adviser, they discuss the following topics:

  • Is Emily happy with her program?
    • Does it feel like a good fit?
    • Is the program too challenging or not challenging enough?
  • What specific kinds of digital marketing roles is Emily interested in?
    • Project Management?
    • SEO Specialist?
  • Which specific industries is Emily interested in?
    • Biomedical?
    • Retail
  • Which extracurricular activities in Emily Interested in?
    • Marketing intern for local charities?
    • Teaching high school students about social media design?

Along with asking these questions, Emily's adviser also goes over a goal setting strategy to help Emily complete the program successfully. Together, Emily and her adviser set manageable goals that she can achieve. This way, Emily can move toward harder goals without biting off more than she can chew.

Field Chaperoning

Field trips get marketing students out into the world to observe, collect data, and expand their educational horizons. Emily's program includes field trips to local businesses, museums, corporate headquarters, marketing conferences, and community events. Field Chaperones are designated individuals who're tasked with overseeing groups of students and are responsible for managing the following logistics:

  • Coordinate travel arrangements
  • Oversee release forms
  • Oversee safety, attendance, and adherance to trip rules
  • Hold trip orientation meetings to discuss field trip objectives and assignments
  • Disperse and manage materials
  • Oversee scheduling and lunch times

Career Coaching

Coaches share similarities with advisers but there are some striking differences. Whereas advising is about keeping students on the right academic track, coaching is more focused on improving life and work skills to help professionals succeed in their careers.

For example, as a part of her Summer program, Emily works as a project intern for a local marketing agency. To help her succeed and take initiative in her role, Emily's program requires mandatory sessions with certified career coaches to help her think critically about her work. During her sessions, Emily participates in the following discussions and exercises:

  • How to reduce and manage stress at work
  • How to manage the work-life balance
  • How to improve and strengthen work relationships
  • How to improve networking
  • Time management skills
  • What is the next step in Emily's career?

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