Target Market Lesson Plan

Instructor: Dana Dance-Schissel

Dana teaches social sciences at the college level and English and psychology at the high school level. She has master's degrees in applied, clinical and community psychology.

What is a target market and why is it an important concept to understand in advertising? This lesson plan uses a text lesson to explain this while an activity gives students the chance to analyze current examples.

Length

1.5 to 2 hours

Learning Objectives

Upon completion of this lesson, students will be able to:

  • define 'target market'
  • outline key aspects of a target market analysis
  • list the necessary steps for performing a target market analysis

Curriculum Standards

  • CCSS.ELA-LITERACY.RST.9-10.2

Determine the central ideas or conclusions of a text; trace the text's explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.

  • CCSS.ELA-LITERACY.RST.9-10.3

Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.

  • CCSS.ELA-LITERACY.RST.9-10.7

Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.

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