The 80/20 Rule in Social Media Posting Activity

Instructor: Artem Cheprasov

Artem has a doctor of veterinary medicine degree.

This lesson is first going to define and go over the 80/20 rule in social media. Then we'll go over the curation of third party content before tying everything together with an example.

Help Me, Help You

What can you do to help your business grow? Help your customers first. But not in the way you think. Help your customers by entertaining, informing, and educating them more often than offering them a cliché sale that'll save them time and money.

What does this all mean? You'll find out since we're going to go over the 80/20 rule of social media as well as some info about third party posts.

The 80/20 Rule of Social Media

So what is the 80/20 rule in social media? The 80/20 rule of social media says that, when it comes to posting on social media, 20% of the posts should be focused on business promotion while 80% of the posts should:

  • Entertain the audience. Maybe your business just created a viral video you'd like to share.
  • Inform the audience. Perhaps there's an important announcement that you need to make about a product update.
  • Educate your audience. What can you teach your audience that would be valuable to them?

Why is this 80/20 rule important? Well, there are many reasons but one of the biggest ones is choice. Consumers have the option to ignore you and what you say. Your business is most likely not the only one in the field.

If consumers are bombarded with nothing but, in all essence, ads that promote a business, brand, or product, they'll choose to leave to be entertained, informed, and educated by a competitor.

So if you want to hold on to your customer's attention, use the 80/20 rule outlined previously!

Third Party Posts

One of the ways you can follow the rule is by curating outside content, or third party content, which you can then share to entertain, inform, and educate your audience on your social media page.

In order to do so, you must look through a wide set of available information, figure out which of it will be relevant to the 80/20 rule, organize that information, and then present it in a meaningful way to your audience. How can you do this?

1. Nitpick. Don't just share whatever you come across on the first page of a Google search. Figure out which third-party content is worth sharing and what is, at best, a bunch of bologna. The best third-party content and posts are those that, you guessed it, educate, inform, or entertain your audience in a meaningful way.

2. Contextualize. It's not enough to just share a link. Show you're an expert by providing context to the third party content. Don't just post a link. Say something about it, maybe in the form of a short blog post.

Example

Let's put all of this lesson's content into an example. Let's pretend you run a computer security firm. You publish a combination of 5 social media tweets, messages, and posts across various social media platforms. One of those (20%) will be about a red hot sale you've got going on. The rest should inform, educate, and entertain your audience.

Let's work on one of those three together. We'll pretend you're really busy on Wednesday and don't have the time to write a long-form, original blog post. No problem. What can you do? Curate third-party content and posts.

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