The GROW Coaching Model for Teams

Instructor: Beth Hendricks

Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.

The GROW coaching model helps teams work from their current reality to their desired goal. In this lesson, you'll learn more about this coaching model and how it can be applied in a team setting.

Coaching Purpose

Vince Lombardi had great coaching success with the National Football League's Green Bay Packers, leading them to five NFL Championships in just seven years. Part of Lombardi's, or any coach's, success is understanding and preparing for the opponent and getting their players prepared for the game ahead. Failing to adequately coach a team with the right game plan will most likely result in a loss against a more well-prepared opponent.

Workplace coaching, or the process of helping an employee develop into a fully successful employee, is similar. Depending on the type of ''opponent'' you are preparing to go up against, choosing the right coaching model can mean the difference between failure and success. Coaching models, from the CLEAR method to the OSKAR model, work by giving you a framework for helping your coaching subject succeed. As a whole, coaching models give you a plan for how to communicate with an employee.They keep you focused, and leading your employee on the path from setting a goal to figuring out where they want to be.

One of the most popular coaching models is known as the GROW model, developed by Sir John Whitmore and his colleagues in the 1980s.

The GROW Model

The GROW Model, is an acronym that represents each of the four components of the coaching plan.

Letter Stands For...
G Goal
R Reality
O Options
W Will

When dealing with teams, each of these stages help a coach guide team members through their goals or objectives; the team's current situation, or reality; what options they have to help them achieve their goals; and the will of the team's members to use the options and resources at their disposal to reach their goal. The GROW model, specifically, has been shown to make employees more productive and better communicators, which leads to a more pleasant working environment overall.

Working With GROW

Working in a team setting, a coach might use the GROW Model in this capacity:

In a team meeting, a coach opens up the floor to allow members to discuss and set the team's long-term goal. Let's say that the team has been struggling with adequate communication between its members. The goal simply requires members to ask themselves, ''What do we want to achieve?'' The answer could be any number of things, but let's say they want to improve communication for everyone over the next three months.

Next, the coach might ask the members of the team to assess their current reality. The team's current situation is that they seldom have group meetings, emails are getting lost, and there is very little interaction about how each member's responsibilities impact the other members of the team. This part of the coaching asks team members to look inside themselves to see what skills they lacki or how they negatively contribute to the communication problem.

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