Copyright

The Importance of Building an Email List

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: How to Grow an Opt-In Email List

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
 Replay
Your next lesson will play in 10 seconds
  • 0:03 Email Lists
  • 0:36 Importance of Email Lists
  • 1:30 Creating a List Offline
  • 2:22 Email Churn & Fatigue
  • 3:36 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Timeline
Autoplay
Autoplay
Speed Speed
Lesson Transcript
Instructor: Elissa Vaughn

Elissa is a professional content writer with a certification in inbound marketing, BA in history, and a decade of experience in retail sales and marketing.

Businesses and individuals use email lists in a variety of ways. In this lesson, we'll explore what email lists are and their importance, offline methods you can use to build your lists, and how to avoid email churn and fatigue.

Email Lists

Think back to a time when you needed to get an important message out to a large group of people. What method did you use to communicate with everybody at once? Did you personally call each person, post on his or her Facebook timeline, or send postcards through the mail? Chances are you sent a simple mass email instead. With almost 2.6 billion active email users today, email continues to be the most reliable form of communication in the digital age. That's a lot of email activity and a great opportunity for you to start building your first email list!

Importance of Email Lists

Email lists are lists of multiple email addresses that are used for the mass delivery of information. Work teams, college students, teachers, parents, and community groups all use email lists to communicate with one another. Email keeps managers and employees connected, but businesses also build email lists to stay connected with their customers. Customer email lists present a valuable marketing opportunity because they give businesses another avenue to sell more products, spark interest in future events, and secure a place on the radar of their customers' connections.

Think about your own personal experiences with email lists. Have you ever signed up for a rewards account at a store and received emails shortly thereafter? After you provided your name and email to that business, you were placed on an email list so that business could send you future offers, newsletters, event reminders, and more.

Creating a List Offline

Now that you have an idea of why email lists are important, think about the ways that you signed up for email lists in the past. Did you see a Facebook post, sign up directly through a website, or write down your email address on an old-fashioned clipboard?

Companies and organizations use many methods to compile email lists sign up, which continue to evolve according to innovations in technology. However, more traditional sign-up methods like in-person interactions and flyers still prove to be valuable means for list building. Here are some methods for email sign-ups that might work for your type of business or project:

  • Direct sign up with sales associates, customer representatives, or volunteers
  • Off-site company kiosks or tables at community events
  • Poster displays in community locations
  • Flyers at a merchandise counters
  • Business cards
  • Store receipts

To unlock this lesson you must be a Study.com Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back
What teachers are saying about Study.com
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account
Support