The Importance of Building an Email List

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  • 0:03 Email Lists
  • 0:36 Importance of Email Lists
  • 1:30 Creating a List Offline
  • 2:22 Email Churn & Fatigue
  • 3:36 Lesson Summary
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Lesson Transcript
Instructor: Elissa Vaughn

Elissa is a professional content writer with a certification in inbound marketing, BA in history, and a decade of experience in retail sales and marketing.

Businesses and individuals use email lists in a variety of ways. In this lesson, we'll explore what email lists are and their importance, offline methods you can use to build your lists, and how to avoid email churn and fatigue.

Email Lists

Think back to a time when you needed to get an important message out to a large group of people. What method did you use to communicate with everybody at once? Did you personally call each person, post on his or her Facebook timeline, or send postcards through the mail? Chances are you sent a simple mass email instead. With almost 2.6 billion active email users today, email continues to be the most reliable form of communication in the digital age. That's a lot of email activity and a great opportunity for you to start building your first email list!

Importance of Email Lists

Email lists are lists of multiple email addresses that are used for the mass delivery of information. Work teams, college students, teachers, parents, and community groups all use email lists to communicate with one another. Email keeps managers and employees connected, but businesses also build email lists to stay connected with their customers. Customer email lists present a valuable marketing opportunity because they give businesses another avenue to sell more products, spark interest in future events, and secure a place on the radar of their customers' connections.

Think about your own personal experiences with email lists. Have you ever signed up for a rewards account at a store and received emails shortly thereafter? After you provided your name and email to that business, you were placed on an email list so that business could send you future offers, newsletters, event reminders, and more.

Creating a List Offline

Now that you have an idea of why email lists are important, think about the ways that you signed up for email lists in the past. Did you see a Facebook post, sign up directly through a website, or write down your email address on an old-fashioned clipboard?

Companies and organizations use many methods to compile email lists sign up, which continue to evolve according to innovations in technology. However, more traditional sign-up methods like in-person interactions and flyers still prove to be valuable means for list building. Here are some methods for email sign-ups that might work for your type of business or project:

  • Direct sign up with sales associates, customer representatives, or volunteers
  • Off-site company kiosks or tables at community events
  • Poster displays in community locations
  • Flyers at a merchandise counters
  • Business cards
  • Store receipts

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