The Importance of Message Follow-Up

The Importance of Message Follow-Up
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  • 0:01 Message Follow-Up
  • 1:15 Ways to Follow-Up in Business
  • 3:49 Lesson Summary
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Lesson Transcript
Instructor: Jennifer Lombardo
Business communications depends on excellent writing and good message follow-up. In order to get a response for feedback, comments, information or purchase orders there are some suggestions to follow to have a successful result.

Message Follow-Up

Creating and delivering a message is half the battle. Most business communication is produced in order to receive a response, whether a purchase order, comment, information or feedback. After sending an initial message, it is critical to often send a follow-up message to get the response needed. This lesson covers the importance of message follow-ups and the steps used to implement the response. Without following up on a business communication, the individual is in jeopardy of losing a sale, relationship or even a customer.

Over two weeks ago, you painstakingly finished a spectacular business proposal for your company and have yet to receive a response from the client. What do you do? Is there a way to instigate a response through message follow-up, which is an act of re-contacting an individual again through email, fax, text, etc., in the hopes of bringing about a positive response? Bobby is the manager of a landscaping company. He just sent a sales proposal to a potential new client worth over $50,000. He has not heard a decision regarding the new landscaping and is getting worried. Here are a few ideas that Bobby could use to try and get his answer.

Ways to Follow-Up in Business

Bobby actually made a few initial mistakes when he sent the original message. Business communications should have specific mentions of what and when a decision or information is needed. Let's take a look at other suggestions for Bobby and how he could have established a better chance for a response and, hence, a sale.

Mention Response Requirements

It is critical to communicate the desired response in the initial communication. For example, Bobby wanted to know if the proposal plans, price and installation time were acceptable by the end of the month. Bobby should have added that specific information into the email proposal. 'Beautiful Scenery would like to hear any feedback or changes in the proposal by 3/15/16.' This would give Bobby another reason to contact his new client if the date approaches.

Make Responding Easy

Bobby did create a message that allowed the client to respond easily. He asked for an email approval and also included his private cell phone to answer any questions. If the message is asking for numerous details that could complicate the response, it is best to try and schedule a meeting via phone or in person to further discuss.

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