The Normative Model of Decision Making

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  • 0:43 Strategies of the…
  • 3:03 How to Choose the Best…
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Lesson Transcript
Instructor: Olga Bugajenko

Olga is a registered PRINCE2 Practitioner and has a master's degree in project management.

How do you make a decision about how to make a decision? Explore five strategies offered by the normative model of decision making, and learn the factors to consider when choosing the best strategy for your situation.

Normative Model of Decision Making

Every day we make hundreds of decisions. Some are small, like what to cook for dinner, and others are more significant, like whether to buy a new house. Often, before a decision can be made, a decision on how this decision will be made must be reached. Do you decide what to cook yourself or do you ask your family first?

The normative model of decision making is a leadership model that helps managers to decide to which degree their team members should participate in the decision-making process. This model was developed by Victor Vroom in collaboration with Philip Yetton and Arthur G. Jago, and is thus sometimes referred to as the Vroom-Yetton-Jago model.

Strategies of the Normative Model

The model distinguishes between five different management strategies with varying degrees of participation by the manager and the team members. Let's imagine you're the project manager, your family is your team, and dinner is your project for tonight. Here are the decision-making strategies you could adopt, going from the most autocratic, where the decision is made by the manager, to the most democratic, where the decision is made by the team.

The first strategy is decide, sometimes referred to as Autocratic Type 1, or AI. In this strategy, the manager makes the decision alone, relying on her own expertise. You're the cook, so you choose the dish!

The next strategy is to consult individually, also known as Autocratic Type 2, or AII. Here, the manager presents the problem to the individual team members, collects individual feedback, and makes the decision. You first ask your partner what he wants for dinner, you then ask your kids, and finally you decide.

The third strategy is to consult the group, or Consultative Type 1, or CI. This is where the manager presents the problem in a team meeting, collects group feedback, and makes the decision. You gather everyone in the kitchen and ask them what they want for dinner, but you still have the last word.

Another strategy is to facilitate, or Consultative Type 2, or CII. In this strategy, the manager presents the problem in a team meeting, acting as a facilitator, with the goal of reaching a unified decision as a team. You gather everyone in the kitchen and ask what everyone wants, but this time, no one gets to eat until there's a unanimous agreement.

And the final strategy is delegate, or Group-based Type 2, or GII. Here, the manager allows the team to make the decision, while her main role becomes to provide resources. Back in the kitchen, you ask the family to agree among themselves and let you know the decision once they do.

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